Insights and Analysis for the Data-Driven Enterprise
By Valerie Kendrick, President of Kendrick Resources LLCSince I am a hard core stickler for correct grammar in writing, I am surprised I am now going...
By Alan SharpeBusiness-to-business direct mail marketers have learned through testing that a letter in an envelope usually generates more sales and...
by Ray Jutkins That is the question. A big decision you must make is whether or not to use teaser copy on the outside of your envelope. Teaser copy...
Envelopes evoke emotion - so says a head honcho from the Envelope Manufacturers Association Foundation (EMAF). So, do people really like receiving...
Speaking as a panel member on "Maximizing Customer Engagement in Direct Mail" at the recent DMA conference, Carlton Shufflebarger, brand manager of...
By Bob MartelIn any direct marketing effort, if the relevance of the message delivered is the key to building perceived value and response, why do so...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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