Insights and Analysis for the Data-Driven Enterprise
By Craig HueyOne critical element of any direct marketing campaign is the offer. Many in the industry agree that as part of the marketing strategy,...
By Craig HueyWith the increase in direct mail volume at all-time highs, the need to grab a reader's attention in a sales letter is even more crucial....
By Joe Vitale Hypnotic Marketing's Joe Vitale gives his mesmerizing tips on how to make your direct mail a smashing success. What are his tricks of...
By Lee Marc SteinMost direct marketers face limited funding and time for testing creative strategies and executions. Overall budgets have been cut...
Mike Porter, President, Print/Mail ConsultantsA lot of the direct marketing pieces that are generated today seem to be stuck in time. Even though...
By Ray Jutkins When should you use a self-mailer? A self-mailer combines a letter, a brochure, and response device into a single piece of paper....
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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