Insights and Analysis for the Data-Driven Enterprise
By Dean Rieck, direct mail copywriterI once asked a young chess player how he wins so many games, often against older and more experienced players....
By Shari Altman, president of Altman Dedicated DirectCatalogs and direct mail. We think of them as different things, but catalogs are direct mail....
By Ethan BoldtWith postal rates set to increase again next month, direct mailers will continue to try new formats. Here is a sampling of formats...
By René Gnam Are you getting the results you're hoping for with your direct mail marketing campaign? If not, you could be committing some serious...
By Brandon CornettDirect mail marketing is often part of a bigger picture and longer sales cycle. In such cases, your direct mail postcard or letter...
By Craig HueyOne critical element of any direct marketing campaign is the offer. Many in the industry agree that as part of the marketing strategy,...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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