Data is the new oil of the digital economy. Effectively used, data can help organizations to better understand customer needs and provide winning strategies to meet them. But the data you depend on to make these important decisions is always in flux.

In The Half-Life of Data, Bud Walker, Vice President of Enterprise Sales and Strategy for Melissa, breaks down the true nature of data and what it means for your business. From scientific fact to census info, to contact data and beyond, data will expire – and as it turns out, you can easily calculate when that will be.

For the full article, check out pages 19-20 in the latest addition of NoCOUG Journal. If you’re interested in joining NoCOUG Journal, click here.