Insights and Analysis for the Data-Driven Enterprise
Demos Highlight How to Combat Fraud, Minimize Risk and False Positives, and Maintain Compliance While Pursuing a Frictionless Customer Experience...
Data is the new oil of the digital economy. Effectively used, data can help organizations to better understand customer needs and provide winning...
Can giving your customers accurate proximity data to your brick and mortar store help your business? There are many Store Locator solutions on the...
Rural America. Farm country. Quiet living. Some phrases that come to mind when thinking about a small town like Potwin, Kansas. With a population of...
Today is Data Privacy Day! A good day to remind our readers about GDPR data privacy regulations and those pesky goalposts. If you haven’t been...
Company Receives SOC2 Certification; Outlines Criteria for Trusted Data in Banking, Healthcare, Marketing and More Melissa, a leading provider of...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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