Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

Mailing Lists

12 Questions to Ask a List Vendor

By Jeffery Dobkin, marketing consultant, author, and professional speaker1. Ask the origin of the list. There are two types of lists, determined by...

Mailing Lists

Email List Hygiene: Keep It Clean

By Spencer Kollas, director of delivery services, StrongMail SystemsLast month, I provided best practices to maximize email deliverability with the...

Mailing Lists

Get Consumers' Attention with Local Listings

Manish Pate, CEO, Where 2 Get It Have you ever used Google Maps or Yahoo Local to find a restaurant nearby? If so, you've used one of the most...

Mailing Lists

Demographic Targeting With a Bankruptcy List

By Dave Morgan, Expert Author, ArticlesbaseThe bankruptcy list provides a great opportunity for many companies to acquire a highly targeted list of...

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    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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