Insights and Analysis for the Data-Driven Enterprise
Build a successful email marketing team with our guide: structuring, roles, and hiring strategies. Maximize your campaign impact today.
Though there are many ways for companies to communicate with customers, email still remains the most popular choice. By 2025, the number of email...
When an individual creates an account with an e-commerce website, places an order or signs up for a newsletter, their email address is one of the...
Business and consumers rely heavily on emails, when it comes to communicating with each other. Since email messaging is an integral part of every...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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