Insights and Analysis for the Data-Driven Enterprise
You’ve designed a great email campaign and everything seems to be running smoothly. That is until you see your statistics and notice a very high...
The risk of falling into a spam trap is probably your marketing team’s biggest fear when sending cold emails. Spam traps are valid, deliverable email...
Studies have proved that one of the best ways for brands to reach out to their customers and engage with them is through email marketing. This holds...
An essential part of email marketing, email validation ensures that emails reach their destinations without fail. Email validation helps in...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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