Insights and Analysis for the Data-Driven Enterprise
As many of you know, a customer relationship management (CRM) platform is a vital part of the sales process, which entails keeping customers and...
Today, organisations heavily rely on data for everyday business activities. This makes data cleansing a critical requirement for anyone who has a...
For a long time, we have recognised email to be a core communications channel. With 37% of UK companies stating that email is the most important...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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