5 Data Cleaning Strategies Your Company Needs Right Now

Melissa AU Team | Australia, Data Cleansing | , , , , ,

Netflix uses data to understand customer preferences and create blockbuster series based on them. Coco-Cola leveraged data analytics to personalize advertisements. UBER identifies trends to set dynamic prices and solve the demand-supply gap.

Today, data plays a critical role in determining the success of a business idea. That said, it isn’t just the quantum of data available to a company that matters.… Read More

Melissa Transforms Website Visitors into Real-Time Leads

Author | News & Events | , , ,

WebVisitor Tool Identifies Web Traffic, Enhances Customer Data for Retargeting with Omnichannel Marketing Campaigns

Rancho Santa Margarita, CALIF – March 19, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced WebVisitor, its new targeting tool enabling marketers to more effectively reach prospects who are already actively engaging with a brand. With web visitor identification and enhanced contact data, marketers can quickly generate new leads, improve lead scoring, and create highly personalized omnichannel marketing campaigns.… Read More

DevNetwork interviews Melissa Data’s API

Blog Administrator | Big Data | , ,

DevNetwork is covering the top API technologies in the industry leading up to
API World 2016, the nation’s largest API conference.

In preparation for the API World 2016 Conference, here at DevNetwork we have Bud Walker, VP, Enterprise Sales & Strategy at Melissa Data, talking about their API.

What services do you currently enable developers to build on via your API’s?

… Read More

The Marketing Strategy You’re Missing

Blog Administrator | Data Quality | , , , ,

What if I told you that the marketing strategy you’re
missing is direct mail?

WAIT!

Before you close the page and disregard that statement, read
this fact:

65% of consumers make
purchases as a result of direct mail.

That’s right. The one thing you have probably disregarded as
a method of marketing can make up the majority of your sales. While competitors
are fighting for attention on social media, you can be positioning yourself in
the hands of the consumer and making a sale – literally.… Read More