Leaking Profits? Plug up the UAA Drain!

Are you struggling to keep printing postage and service costs down? One culprit that could be putting a drain on your profit is return mail. You’d be surprised how undeliverable-as-addressed mail (UAA) can operate like a small tax on your business – costing a little bit in a lot of areas. Turn to page 24 in Mailing Systems and Technology’s…

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Melissa Transforms Website Visitors into Real-Time Leads

WebVisitor Tool Identifies Web Traffic, Enhances Customer Data for Retargeting with Omnichannel Marketing Campaigns Rancho Santa Margarita, CALIF – March 19, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced WebVisitor, its new targeting tool enabling marketers to more effectively reach prospects who are already actively engaging with a brand. With web visitor…

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BusinessCoder Now Returns Contact Info & Job Titles to Optimize B2B Marketing

BusinessCoder's vital firmographics have expanded! We are pleased to announce new updates which include the addition of contact information and job titles to the return fields available. Enhance your business contact database, generate fresh leads, and optimize B2B marketing. Reap rewards this year with multiple selects that help you gain a full picture of your B2B database. Get company names,…

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Come see us at Dreamforce!

Melissa Data is proud to present our global data quality solutions at this year's Dreamforce® event in San Francisco Oct 4 - 7. We'll showcase our powerful cloud solutions including Listware® - to clean, correct, and enrich your data, and MatchUp® to identify, consolidate, and purge duplicate records. Watch your business soar with these customizable solutions for Salesforce®.And, when you…

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Melissa Data: Your Friend in Brand Integrity

Ross: Every week, the TV Guide comes to Chandler and Joey's apartment. What name appears on the address label?Rachel: Oh! Chandler gets it! It's Chandler Bing!Monica: No!Ross: I'm afraid the TV Guide comes to "Chanandelor Bong."Monica: I knew that! Rachel! Use your head!Chandler: Actually, it's Miss Chanandelor Bong.FRIENDS Season 4, Episode 12 Bad Contact Data isn't new - it has created…

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Achieving the Best Segmentation and Insight into Customers

Every database out there is missing pieces of information that, if available, could provide you with better insight into your customers. There are data enrichment tools that can add missing email, phone, and address information.  They can also append demographic and geographic data, and detailed property information to your database. Here are a few things you can do to achieve…

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How to Personalize Marketing with Social Media

Social media is a key when it comes to building customer relationships, growing your customer base, increasing brand awareness, and lead generation. Social media provides you with your individual contacts likes, dislikes, affiliates, and more making your marketing agile. There are social media tools, such as Melissa Data's Social Media Service, that give you the ability to easily enrich your…

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Achieving a Single Customer View Through Data Quality

Pretty much every CRM system is missing one or more pieces of data for any given customer. Missing data equals knowledge you don't have on your consumer. Not only does this affect your customer service and marketing efforts, but it also takes away from your business intelligence. The thing is, most companies have the necessary data. It just happens to…

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Case Study: AirNet

For many years, AirNet depended on applications from external vendors for data enhancement, hygiene, and matching. This proved to be a challenge when implementing its smartCommunicator product--an award-winning communication portal that allows individuals, businesses, and agencies to share information from diverse sources using a single, unified media platform. It is a portal designed to effectively deliver messages to the company's…

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A 4-Step Checklist to Clean Up Your Data

Did you know that according to a USPS 2014 report, almost 40 million people change their address each year? Or, that DM News reported that undeliverable-as-addressed mail costs direct mailers over $6 billion per year? What about that poor data quality is the main reason for 40 percent of all failed business initiatives, according to a Gartner, Inc. Study? These…

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