Leaking Profits? Plug up the UAA Drain!

Melissa Team | Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Article, Direct Mail, Mailing, Mailing & Shipping, Mailing Lists, NCOA, PAVE Certified | , , , , , , , , ,

Are you struggling to keep printing postage and service costs down? One culprit that could be putting a drain on your profit is return mail. You’d be surprised how undeliverable-as-addressed mail (UAA) can operate like a small tax on your business – costing a little bit in a lot of areas. Turn to page 24 in Mailing Systems and Technology’s June issue to see Melissa’s article: Taking Action to Void Undeliverable-as-Addressed Mail. It details the causes, affects and ways to prevent and deter this expensive, yet avoidable, tax on your business.

Melissa Transforms Website Visitors into Real-Time Leads

Author | News & Events | , , ,

WebVisitor Tool Identifies Web Traffic, Enhances Customer Data for Retargeting with Omnichannel Marketing Campaigns

Rancho Santa Margarita, CALIF – March 19, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced WebVisitor, its new targeting tool enabling marketers to more effectively reach prospects who are already actively engaging with a brand. With web visitor identification and enhanced contact data, marketers can quickly generate new leads, improve lead scoring, and create highly personalized omnichannel marketing campaigns.

“Real-time intelligence drives better business operations, including effective marketing. Identification of web visitors streamlines the customer journey by placing prospects into the sales funnel at the optimum time,” said Greg Brown, vice president, marketing, Melissa. “By engaging at the customer’s exploratory phase, an organization can form a lasting impression and deliver more relevant communications at every stage of the buying cycle.”

Accessible through Melissa Direct, Melissa’s one-stop shop for data tools and services for marketers, WebVisitor enables businesses to track their website traffic through a simple script added to web pages. Data returned includes overall domain visitors, as well as exact pages a user visited and how frequently. Contact data is then enhanced, tapping into Melissa’s comprehensive database of 2+ billion records to add information such as name, address, phone, and email. Latitude/longitude coordinates, as well as IP addresses, can be added to define location, empowering marketers to geo-fence campaigns and determine new levels of interest from specific audiences.

Marketers can opt to supplement contact data further with detailed demographics such as age, marital status, household income, and more―with the option of deeper profiling to identify returning site visitors as priority prospects. Depending on business needs, reports are provided within a user dashboard that may be updated hourly, daily, weekly, or monthly.

Click here to request a quote on WebVisitor services. To connect with members of Melissa’s global intelligence team, visit www.Melissa.com or call 1-800-MELISSA.

BusinessCoder Now Returns Contact Info & Job Titles to Optimize B2B Marketing

Blog Administrator | Marketing | , ,

BusinessCoder’s vital firmographics have expanded! We are
pleased to announce new updates which include the addition of contact
information and job titles to the return fields available. Enhance your
business contact database, generate fresh leads, and optimize B2B marketing.

Reap rewards this year with multiple selects that help you gain a full picture
of your B2B database. Get company names, SIC codes, employee size, total sales
estimate, and more.

25 Million Records to Make Ordinary Data Actionable

  • Update
    your records with new contact information
    to generate productive leads
  • Personalize
    your marketing messages with accurate business titles
    to increase
    response rates
  • Enhance
    business intelligence
    with greater accuracy and improved analytics

 

Try BusinessCoder today. Please contact your Melissa Data
Customer Service Representative at 800-635-4772.

Come see us at Dreamforce!

Blog Administrator | Uncategorized | , , ,
Melissa Data is proud to present our global data quality solutions at this year’s Dreamforce® event in San Francisco Oct 4 – 7. We’ll showcase our powerful cloud solutions including Listware® – to clean, correct, and enrich your data, and MatchUp® to identify, consolidate, and purge duplicate records. Watch your business soar with these customizable solutions for Salesforce®.
 
And, when you stop by either of our booths, #140 and #2129, be sure to enter our contest to win a Marriott gift card for $600! It can be used for your hotel stay, dining, spa, or golf! Let us give you and your data the royal treatment and eliminate those database nightmares!
 
 
Find out how we can help you:
 
  • Match duplicate records to gain a single customer view
  • Verify & correct address, phone, & email data for over 240 countries
  • Add geographics, firmographics & demographics for better targeting
 
 

Melissa Data: Your Friend in Brand Integrity

Blog Administrator | Mailing & Shipping, Marketing | , , , , ,
Ross: Every week, the TV Guide comes to Chandler and Joey’s 
apartment. What name appears on the address label?
 
Rachel: Oh! Chandler gets it! It’s Chandler Bing!
 

Monica: No!

 

Ross: I’m afraid the TV Guide comes to “Chanandelor Bong.”
 
Monica: I knew that! Rachel! Use your head!
 
Chandler: Actually, it’s Miss Chanandelor Bong.
 
FRIENDS Season 4, Episode 12

 

Bad Contact Data isn’t new – it has created pop culture. This
episode of Friends is a highly amusing scene, but the joke is more than simply
Rachel’s lack of knowledge. When it comes to contact data, who’s steering the
ship?

Name? Absurd. Gender? Wrong.

Maintaining the most complete and up-to-date customer
information is highly important. When marketing material is sent to the same
household multiple times, to different individuals or names are misspelled, it
doesn’t just cost you in postage. It
costs your brand
.

Brand integrity may be defined as the consistent image that
a brand presents to the public. From social marketing to direct mail, a brand
must maintain a single voice and image in order to be taken seriously and to be
successful. According to The Journal of
Business and Industrial Marketing
, if the gap between the projected image
and the reality of the customer experience widens, customers smell hypocrisy.

Melissa Data can help you anchor your brand in the public
eye with better, more accurate contact data. We have a number of solutions that
are made to fit your data needs. For example, Personator is a
solution to consider when devising ways to preserve your brand’s integrity.
Personator provides name-to-address verification and cross-referencing address,
name, phone, and email to ensure all data corresponds to the same individual.
Personator will also enrich your contacts by adding missing address, email, and
phone information, and much more. See how
it works
.

Then, there’s mailing and shipping. You want to make your
customers happy to protect your brand. Accurately mailing packages is a good
way to increase customer retention. SmartMover
can help. SmartMover is a real-time, cloud-based service that allows you to
update the addresses of U.S. and Canadian customers that have moved. Get the
current addresses of old customers who may have relocated to get your mail
delivered on time, and qualify for postal discounts.

These are only a few of the ways in which Melissa Data can
help you maintain your brand. Our customers are very important to us, and we
are dedicated to helping you preserve the reputation of your business. Learn
more when you visit our website
and discover the tools you need to cultivate the integrity of your brand.