Leaking Profits? Plug up the UAA Drain!

Melissa Team | Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Article, Direct Mail, Mailing, Mailing & Shipping, Mailing Lists, NCOA, PAVE Certified | , , , , , , , , ,

Are you struggling to keep printing postage and service costs down? One culprit that could be putting a drain on your profit is return mail. You’d be surprised how undeliverable-as-addressed mail (UAA) can operate like a small tax on your business – costing a little bit in a lot of areas. Turn to page 24 in Mailing Systems and Technology’s June issue to see Melissa’s article: Taking Action to Void Undeliverable-as-Addressed Mail.… Read More

Melissa Transforms Website Visitors into Real-Time Leads

Author | News & Events | , , ,

WebVisitor Tool Identifies Web Traffic, Enhances Customer Data for Retargeting with Omnichannel Marketing Campaigns

Rancho Santa Margarita, CALIF – March 19, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced WebVisitor, its new targeting tool enabling marketers to more effectively reach prospects who are already actively engaging with a brand. With web visitor identification and enhanced contact data, marketers can quickly generate new leads, improve lead scoring, and create highly personalized omnichannel marketing campaigns.… Read More

BusinessCoder Now Returns Contact Info & Job Titles to Optimize B2B Marketing

Blog Administrator | Marketing | , ,

BusinessCoder’s vital firmographics have expanded! We are
pleased to announce new updates which include the addition of contact
information and job titles to the return fields available. Enhance your
business contact database, generate fresh leads, and optimize B2B marketing.

Reap rewards this year with multiple selects that help you gain a full picture
of your B2B database. Get company names, SIC codes, employee size, total sales
estimate, and more.… Read More

Come see us at Dreamforce!

Blog Administrator | Uncategorized | , , ,
Melissa Data is proud to present our global data quality solutions at this year’s Dreamforce® event in San Francisco Oct 4 – 7. We’ll showcase our powerful cloud solutions including Listware® – to clean, correct, and enrich your data, and MatchUp® to identify, consolidate, and purge duplicate records. Watch your business soar with these customizable solutions for Salesforce®.
 
And, when you stop by either of our booths, #140 and #2129, be sure to enter our contest to win a Marriott gift card for $600!
… Read More

Melissa Data: Your Friend in Brand Integrity

Blog Administrator | Mailing & Shipping, Marketing | , , , , ,
Ross: Every week, the TV Guide comes to Chandler and Joey’s 
apartment. What name appears on the address label?
 
Rachel: Oh! Chandler gets it! It’s Chandler Bing!
 

Monica: No!

 

Ross: I’m afraid the TV Guide comes to “Chanandelor Bong.”
 
Monica: I knew that! Rachel! Use your head!
 
Chandler: Actually, it’s Miss Chanandelor Bong.
 
FRIENDS Season 4, Episode 12

 

Bad Contact Data isn’t new – it has created pop culture.

… Read More