What is Date of Death Data & Why Is It Useful?

Melissa Team | Direct Mail, Global Data Quality, Identity Verification, Mailing, Mailing Lists, Personator | , , , ,

Death-related data obtained from Social Security records, obituaries and other sources can be used for many purposes. When it comes to direct marketing, verifying death dates and removing deceased individuals from your mailing lists can benefit your business in several ways.

Protect Your Brand Image & Maintain Customer Respect

No matter how up-to-date your database is, there’s a good chance at least a few contacts on your mailing list are deceased. By identifying individuals who should be removed from your mailing list, you can more effectively target those who are able to utilize your goods and/or services.

Additionally, having to explain why marketing mail was sent to a deceased individual could prove to be an awkward situation for your business. Let’s say you’ve just launched a marketing campaign where a significant percentage of your mailings are unknowingly sent to deceased individuals. Not only does this make your company look bad from an organizational perspective, but you risk further damaging your brand image and upsetting customers by sending mail to a member of their household who has passed away. A deceased suppression service can help you avoid these sensitive situations.

Save Money on Postage & Production

When you can be sure your mailings are only reaching a responsive audience, you are maximizing your marketing dollars. List targeting allows you to keep your print and mail costs down and response rates high. A deceased suppression service helps you maintain a fresh, updated contact list – thereby reducing the amount of returned mail.

Prevent Fraud

As online activity has increased during the pandemic, many types of fraud have been on the rise – including scams involving death certificates. One use case where death data has been particularly beneficial is voter registration. Up to 1.8 million deceased individuals were listed as voters in 2019 – as voter data changes in real time due to life events such as moving, marriage, and death, it’s imperative that election boards keep voter data clean and up-to-date in order to maintain election integrity. In addition to mitigating fraud, election boards can utilize data capabilities such as appending addresses with apartment numbers and deceased suppression as part of their strategy to improve voter outreach efforts and reduce undeliverable mail and waste.

Why Melissa?

Melissa has been a leading provider of global identity verification and data quality solutions for more than 35 years. Personator, Melissa’s real-time Identity Verification solution, includes identity, ID and document verification, age authentication and global watchlist screening to establish the identity of a consumer or satisfy AML/KYC compliance. Personator World meets stringent international compliance obligations and includes tools to help businesses with fraud mitigation. Melissa also makes it easy to clean and update your direct mailing lists with our Deceased Suppression Service. Our deceased suppression database is compiled from Social Security records and other sources to match your records and identify those who should be removed from your contact list – so you can protect your brand image and reduce costs associated with wasted postage and production.

Sources:

https://mailingsystemstechnology.com/article-4675-Data-Quality-and-Election-Integrity-How-Voter-Registrations-Are-Validated.html

Melissa Data Quality Solutions Help Protect Voting Rights and Empower Vote by Mail

Melissa Team | 2020, Address Check, Data Quality, Deduping, Duplicate Elimination, Email Verification, Identity Verification, Mailing, Phone Verification, Press Release, Vote By Mail | , ,

Rancho Santa Margarita, CALIF – June 16, 2020 – Melissa, a leading provider of global data quality and address management solutions, today announced a special voter registration data file analysis and processing service to help election boards and registrars improve the accuracy of voter rolls to support implementation of vote by mail programs.

Heading into the U.S. general election in November, it is imperative that jurisdictions possess accurate voter data to properly manage the distribution of voter materials—including vote by mail ballots which have gained widespread traction in the wake of Covid-19,” said Greg Brown, Vice President, Global Marketing, Melissa. “Managing this effort requires a deeply strategic look at voter data. By blending traditional and non-traditional data points, Melissa facilitates the real-time verification of voter data that empowers election administrators to readily determine voter eligibility and registration validity. These kinds of smarter data tools are necessary to ensure legitimate voters have the ability to participate in our democracy without issue.

In 2018, more than 31 million Americans—or 25.8 percent of election participants—cast ballots by mail, according to the U.S. Election Assistance Commission. Vote by mail has been the primary method of voting in Colorado, Hawaii, Oregon, Utah, and Washington, with an additional 29 states and the District of Columbia now providing the mail-in ballot option for any reason. The remaining 16 states require an accepted justification for casting an absentee ballot. Today’s pandemic has bolstered vote by mail as an alternative to in-person voting as it would allow voters, regardless of excuse, to exercise their right from the safety of their own homes.

With concerns around both election fraud and questionable voter roll purge tactics, election offices that rely on Melissa’s comprehensive data suite are well positioned to ensure their voter lists are correct and current,” said Gerald Weber, Ph.D., Person Records Management Consultant, Melissa. “Accurate voter rolls are the strongest line of defense in providing appropriate materials to eligible voters and preventing voter fraud.

The Melissa voter suite updates voter contact information and dedupes voter roll data, uniquely cross-referencing data across a multitude of databases to provide real-time identity verification including name, address, phone, and email validation. With the determination of a registered voter’s most current address and status, election boards hold the valuable information necessary to maintain election integrity and fairness.

For greater insight on Melissa’s services optimized for election boards, including solutions and support, visit https://www.melissa.com or call 1-800-MELISSA.

 

About Melissa

Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. For more information or free product trials, visit www.Melissa.com or call 1-800-MELISSA (635-4772).

 

Media contacts

Greg Brown

Vice President, Global Marketing, Melissa

greg.brown@Melissa.com

+1-800-635-4772 x1130

 

Jacqueline Zerbst,

MPoweredPR for Melissa

pr@mpoweredpr.com

+1-877-794-6777

NAPCO Report Points to Unique Customer Identification as Key to Personalized Marketing

Melissa Team | 2020, Press Release, Trade show | ,

Highlights Melissa’s Seamless Approach to Perfecting Customer Data, Boosting its Value Across Channels and Devices

Rancho Santa Margarita, CALIF – February 5, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced availability of “Best Practices in Personalized Marketing: Single Customer Identification,” a new report commissioned by Melissa and produced by NAPCO Research. The paper explores the challenges in connecting with customers via personalized campaigns, something that has become increasingly difficult for marketers worldwide as their audiences interact with brands on a spectrum of channels and devices. Data challenges were cited as a common obstacle, with factors such as integration, management, security, and investment hampering the marketer’s ability to construct single customer identities around customer interests, preferences, and history.

“Too many brands all over the world are sitting on vast amounts of customer data but unable to leverage it for marketing purposes,” said Greg Brown, Vice President, Global Marketing, Melissa. “Single customer identification enables marketers to target and personalize content for the right audience, track the customer journey, convert customers more effectively, and determine the ROI of marketing efforts with greater precision. Until marketers can tell who their customers are―on a deeper level—they are going to be stymied in targeting and tailoring their interactions to each customer.”

NAPCO’s researchers surveyed readers of Target Marketing (NAPCO is the parent company of Target Marketing). Survey questions examined the importance of personalization, the difficulties in achieving meaningful personalization, and the role of third-party data quality and aggregation. While 77 percent of respondents indicated personalization was “very important,” only 52 percent stated they are “very confident” that their data is accurate and organized in a manner to effectively leverage their single customer identities. These survey results reinforce Melissa’s end-to-end approach to constructing single customer identities, seamlessly capitalizing on the flood of customer data from all digital touchpoints as well as off-line points of contact.

In support of the NAPCO personalization study, Melissa has also made available, “Solving the Identity Enrichment Puzzle,” a personalization guidebook for marketers. Developed for Melissa’s worldwide customer base, this free, downloadable ebook highlights three real-world methods to identify and eliminate the knowledge gap that exists between marketers and ultra-personalized, customer-centric messaging.

To connect with members of Melissa’s global intelligence team for support and solutions, visit https://www.melissa.com or call 1-800-MELISSA.

About Melissa

Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. Melissa supports its global clientele with sales and service from key locations in the United States, United Kingdom, Germany, Australia, Singapore, and India. For more information or free product trials, visit https://www.melissa.com/ or call 1-800-MELISSA (635-4772).

 

Media contacts

Greg Brown

Vice President, Global Marketing, Melissa

greg.brown@Melissa.com

+1-800-635-4772 x1130

 

Jacqueline Zerbst, MPowered PR for Melissa

pr@mpoweredpr.com

+1-877-794-6777

Members of the media, find accompanying images here.

Melissa Celebrates 35 Years in Enterprise Data Quality

Melissa Team | 2020, Address Verification, Data Quality, Deduping, Identity Resolution, International Address Verification, Matching, Press Release | , , ,

Unsurpassed Domain Knowledge and Technology Expertise Fuel Global Role in Improving Data for Analytics, CRM, Commerce, and Compliance

Rancho Santa Margarita, CALIF – January 8, 2020Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, is celebrating its 35th anniversary with renewed commitment to continued growth and enterprise data quality leadership. The company’s longevity can be attributed to decades of address expertise and deep domain knowledge that builds the foundation for global intelligence – everything from demographic, business, location and identity data. It is this foundation that empowers risk management, data-driven engagement, analytics, insight, and compliance.

“This significant milestone demonstrates how Melissa products and solutions meet the rising data intelligence mandates throughout the world,” said Ray Melissa, president and founder, Melissa. “We’ve been around for decades because we understand the needs of the marketplace and we take action. We invest in developing smart data quality solutions that give enterprises a comprehensive competitive edge.”

Addressing the most pressing data issues facing global businesses, the company has made available the 2020 Melissa Solutions Catalog, free to download as an updated resource on the importance of good data, along with tips and guidance for professionals at every step of the data chain. This handy guide includes insight on how to address the full spectrum of data quality from point-of-entry ID verification to deduping, as well as real-world cautions against the pitfalls of bad data and its negative impact to any business.

Melissa’s worldwide footprint supports a global clientele with sales and service from key locations in the United States, United Kingdom, Germany, Australia, Singapore, and India. To connect with members of Melissa’s global intelligence team for support and solutions, visit www.melissa.com or call 1-800-MELISSA.

About Melissa
Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. For more information or free product trials, visit www.Melissa.com or call 1-800-MELISSA (635-4772).

Media contacts

Greg Brown
Vice President, Global Marketing, Melissa
greg.brown@Melissa.com
+1-800-635-4772 x1130

Jacqueline Zerbst, MPowered PR for Melissa
pr@mpoweredpr.com
+1-877-794-6777