NAPCO Report Points to Unique Customer Identification as Key to Personalized Marketing
Highlights Melissa’s Seamless Approach to Perfecting Customer Data, Boosting its Value Across Channels and Devices Rancho Santa Margarita, CALIF – February 5, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced availability of “Best Practices in Personalized Marketing: Single Customer Identification,” a new report commissioned by Melissa and produced by NAPCO…