NAPCO Report Points to Unique Customer Identification as Key to Personalized Marketing

Highlights Melissa’s Seamless Approach to Perfecting Customer Data, Boosting its Value Across Channels and Devices Rancho Santa Margarita, CALIF – February 5, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced availability of “Best Practices in Personalized Marketing: Single Customer Identification,” a new report commissioned by Melissa and produced by NAPCO…

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Melissa Celebrates 35 Years in Enterprise Data Quality

Unsurpassed Domain Knowledge and Technology Expertise Fuel Global Role in Improving Data for Analytics, CRM, Commerce, and Compliance Rancho Santa Margarita, CALIF – January 8, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, is celebrating its 35th anniversary with renewed commitment to continued growth and enterprise data quality leadership. The company’s longevity…

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Huawei Ban, U.S. Sanctions – What this Means for American Ecommerce

The Trump Administration has brought U.S. economic sanctions back into the public spotlight. Since placing Huawei, the world’s second largest smartphone maker, on the U.S. entity list, the Trump Administration has threatened more economic sanctions to countries and organizations throughout the world. The White House continues to tighten sanctions on Iran, threatens Turkey and warns European organization, Instex, with new…

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Melissa All-in-One Identity Verification to be Highlighted at FinTech Junction 2019

Solution Combats Fraud and Enables Compliance without Impacting Customer Experience Melissa, a leading provider of global contact data quality and identity verification (IDV) solutions, will demonstrate its all-in-one cloud IDV and enrichment solution at FinTech Junction 2019. Operating in tandem with existing banking and payments software platforms, Melissa’s IDV technology seamlessly verifies identity using a global dataset of billions of…

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Melissa Features KYC Tools, Services, Partnerships at #Money2020Europe

Demos Highlight Strategies for 360 Degree Customer View to Prevent Fraud and Drive Anti-Money Laundering Initiatives Melissa, a leading provider of global contact data quality and identity verification solutions, today announced its comprehensive global intelligence solutions integrate seamlessly into banking operations, enabling a 360 degree view of the customer in real-time. Melissa will feature its tools and services for identity resolution,…

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Managing Unique Customer Identities with Master Entity Indexes

By David Loshin In the past few entries in this series we have basically been looking at an approach to understanding customer behavior at particular contextual interactions that are informed by information pulled from customer profiles. But if the focal point is the knowledge from the profile that influences behavior, you must be able to recognize the individual, rapidly access…

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Customer Profiling

By David Loshin In my last post I suggested that reviewing the exchanges of value at different customer touch points exposed opportunities for improvement, depending on the context. One of those contexts is framed by who the customer is, what that customer likes and dislikes, and how that customer's decisions are influenced. This is more simply referred to as a…

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