NAPCO Report Points to Unique Customer Identification as Key to Personalized Marketing

Melissa Team | 2020, Press Release, Trade show | ,

Highlights Melissa’s Seamless Approach to Perfecting Customer Data, Boosting its Value Across Channels and Devices

Rancho Santa Margarita, CALIF – February 5, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced availability of “Best Practices in Personalized Marketing: Single Customer Identification,” a new report commissioned by Melissa and produced by NAPCO Research. The paper explores the challenges in connecting with customers via personalized campaigns, something that has become increasingly difficult for marketers worldwide as their audiences interact with brands on a spectrum of channels and devices. Data challenges were cited as a common obstacle, with factors such as integration, management, security, and investment hampering the marketer’s ability to construct single customer identities around customer interests, preferences, and history.

“Too many brands all over the world are sitting on vast amounts of customer data but unable to leverage it for marketing purposes,” said Greg Brown, Vice President, Global Marketing, Melissa. “Single customer identification enables marketers to target and personalize content for the right audience, track the customer journey, convert customers more effectively, and determine the ROI of marketing efforts with greater precision. Until marketers can tell who their customers are―on a deeper level—they are going to be stymied in targeting and tailoring their interactions to each customer.”

NAPCO’s researchers surveyed readers of Target Marketing (NAPCO is the parent company of Target Marketing). Survey questions examined the importance of personalization, the difficulties in achieving meaningful personalization, and the role of third-party data quality and aggregation. While 77 percent of respondents indicated personalization was “very important,” only 52 percent stated they are “very confident” that their data is accurate and organized in a manner to effectively leverage their single customer identities. These survey results reinforce Melissa’s end-to-end approach to constructing single customer identities, seamlessly capitalizing on the flood of customer data from all digital touchpoints as well as off-line points of contact.

In support of the NAPCO personalization study, Melissa has also made available, “Solving the Identity Enrichment Puzzle,” a personalization guidebook for marketers. Developed for Melissa’s worldwide customer base, this free, downloadable ebook highlights three real-world methods to identify and eliminate the knowledge gap that exists between marketers and ultra-personalized, customer-centric messaging.

To connect with members of Melissa’s global intelligence team for support and solutions, visit https://www.melissa.com or call 1-800-MELISSA.

About Melissa

Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. Melissa supports its global clientele with sales and service from key locations in the United States, United Kingdom, Germany, Australia, Singapore, and India. For more information or free product trials, visit https://www.melissa.com/ or call 1-800-MELISSA (635-4772).

 

Media contacts

Greg Brown

Vice President, Global Marketing, Melissa

greg.brown@Melissa.com

+1-800-635-4772 x1130

 

Jacqueline Zerbst, MPowered PR for Melissa

pr@mpoweredpr.com

+1-877-794-6777

Members of the media, find accompanying images here.

Melissa Celebrates 35 Years in Enterprise Data Quality

Melissa Team | 2020, Address Verification, Data Quality, Deduping, Identity Resolution, International Address Verification, Matching, Press Release | , , ,

Unsurpassed Domain Knowledge and Technology Expertise Fuel Global Role in Improving Data for Analytics, CRM, Commerce, and Compliance

Rancho Santa Margarita, CALIF – January 8, 2020Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, is celebrating its 35th anniversary with renewed commitment to continued growth and enterprise data quality leadership. The company’s longevity can be attributed to decades of address expertise and deep domain knowledge that builds the foundation for global intelligence – everything from demographic, business, location and identity data. It is this foundation that empowers risk management, data-driven engagement, analytics, insight, and compliance.

“This significant milestone demonstrates how Melissa products and solutions meet the rising data intelligence mandates throughout the world,” said Ray Melissa, president and founder, Melissa. “We’ve been around for decades because we understand the needs of the marketplace and we take action. We invest in developing smart data quality solutions that give enterprises a comprehensive competitive edge.”

Addressing the most pressing data issues facing global businesses, the company has made available the 2020 Melissa Solutions Catalog, free to download as an updated resource on the importance of good data, along with tips and guidance for professionals at every step of the data chain. This handy guide includes insight on how to address the full spectrum of data quality from point-of-entry ID verification to deduping, as well as real-world cautions against the pitfalls of bad data and its negative impact to any business.

Melissa’s worldwide footprint supports a global clientele with sales and service from key locations in the United States, United Kingdom, Germany, Australia, Singapore, and India. To connect with members of Melissa’s global intelligence team for support and solutions, visit www.melissa.com or call 1-800-MELISSA.

About Melissa
Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. For more information or free product trials, visit www.Melissa.com or call 1-800-MELISSA (635-4772).

Media contacts

Greg Brown
Vice President, Global Marketing, Melissa
greg.brown@Melissa.com
+1-800-635-4772 x1130

Jacqueline Zerbst, MPowered PR for Melissa
pr@mpoweredpr.com
+1-877-794-6777

Huawei Ban, U.S. Sanctions – What this Means for American Ecommerce

Melissa Team | Digital Identity Verification, Ecommerce, eIDV, EIV, Global ID Verification, Personator, Personator World | , , , , , , , , , , , , ,

The Trump Administration has brought U.S. economic sanctions back into the public spotlight. Since placing Huawei, the world’s second largest smartphone maker, on the U.S. entity list, the Trump Administration has threatened more economic sanctions to countries and organizations throughout the world. The White House continues to tighten sanctions on Iran, threatens Turkey and warns European organization, Instex, with new sanctions.

With a growing ecommerce market and a tightening of U.S. sanctions, it is becoming more important than ever to be vigilant about electronic identity verification of customers and entities with which Americans do business.

Consequence of Noncompliance

The Office of Foreign Assets Control (OFAC) is responsible for enforcing economic sanctions for the U.S. OFAC describes fines for violations of sanctions as “substantial” and commonly exceeding several million dollars. OFAC sanctions are primarily against individuals, groups of individuals, and countries who pose a threat to U.S. foreign policy and national security. According to OFAC:

“U.S. persons must comply with OFAC regulations, including all U.S. citizens and permanent resident aliens regardless of where they are located, all persons and entities within the United States, all U.S. incorporated entities and their foreign branches. In the cases of certain programs, foreign subsidiaries owned or controlled by U.S. companies also must comply. Certain programs also require foreign persons in possession of U.S.-origin goods to comply.”

Bloomberg acquired a letter written by Sigal Mandelker, the U.S. Treasury Department’s undersecretary for terrorism and financial intelligence. In regards to Europe’s attempts to circumvent the U.S. sanctions on Iran, Mandelker writes, “engaging in activities that run afoul of U.S. sanctions can result in severe consequences, including a loss of access to the [U.S.] financial system.”

Threats Grow World Over

Iran suffers from the tightening grip of U.S. sanctions, yet seems unlikely to budge on nuclear negotiations – meaning sanctions could continue to tighten. Recently there have also been threats to impose sanctions on NATO ally, Turkey, for acquiring weapons technologies from Russia.

Instex (Instrument in Support of Trade Exchanges) is a European transactional channel created by Germany, the U.K. and France to circumvent U.S. sanctions on Iran. Their intent is to salvage a nuclear deal with Iran after the U.S. had pulled out of the nuclear deal last year. The Treasury Department now warns all persons, businesses and government officials who are involved with Instex that “entities that transact in trade with the Iranian regime through any means may expose themselves to considerable sanctions risk.”

Despite these threats, one ban is already certain – Huawei is now one of those businesses placed on the Bureau of Industry and Security’s (BIS) entity list. No U.S. company may do business with Huawei and will otherwise face hefty prosecution, fines and possibly more severe consequences.

Are my Customers Who They Say They Are?

Ecommerce businesses can avoid crippling fines and legal battles with the U.S., by running customers through an electronic identity verification (eIDV) process. Using eIDV (or digital identity verification) will not only ensure protection against fraudulent ecommerce activities, but eIDV tools can also run your clients through a watchlist screening. Depending on the tool, this can ensure that your company is still in compliance with federal mandates, sanctions lists and more.

Personator® does it all. It will screen and electronically verify the identities of your customers and ensure you are in compliance with updated U.S. sanction lists including OFAC, BIS, Politically Exposed Persons (PEP), and more. Using Personator leaves companies at lesser risk of violating federal law as new and tightening sanctions continue to emerge.

Review the full watchlist of what Personator screens for and why Melissa is the most reliable organization to protect your business in these changing times. Request a demonstration today!

Melissa All-in-One Identity Verification to be Highlighted at FinTech Junction 2019

Melissa Team | eIDV, EIV, FinTech, Global ID Verification, Identity Resolution, News & Events | , , , , , , , , , , , ,

Solution Combats Fraud and Enables Compliance without Impacting Customer Experience

Melissa, a leading provider of global contact data quality and identity verification (IDV) solutions, will demonstrate its all-in-one cloud IDV and enrichment solution at FinTech Junction 2019. Operating in tandem with existing banking and payments software platforms, Melissa’s IDV technology seamlessly verifies identity using a global dataset of billions of records. The solution offers the real-time data necessary to optimize compliance, supporting the full spectrum of banking regulations and data standards enacted to combat fraud.

Melissa unlocks the value of accurate customer data for global organizations including Bank of America, Creditsafe, MetaBank, Tranzfar, BAE Systems, GSK, car2go, Microsoft, the NHS, and the Foreign and Commonwealth Office. With data quality and verification built into enterprise operations, firms see new efficiencies, reduce costs, and guard against fraud in all financial operations. Real-time integration with banking platforms also empowers financial institutions to meet high customer expectations for convenience, speed, and simplicity in operations such as onboarding, customer service, payments, international money transfer, and Forex. Melissa’s IDV solution features:

  • Flexible, automated credit-checking and anti-fraud workflows
  • Entity resolution and compliance supporting Know Your Customer (KYC), Anti Money Laundering (AML), Politically Exposed Persons (PEP), Office of Foreign
  • Assets Control (OFAC) and Bank Secrecy Act (BSA)
  • Scoring and targeting of customers with detailed demographic and firmographic data appends
  • Protection from data decay with 2.1 billion clean, validated records, and enhancement of customer data with missing names, addresses, phone numbers, and emails

Booth visitors also have access to value-added opportunities, with free proof-of-concept and unlimited tech support for onsite purchases. Click here to confirm an onsite briefing or visit the booth during regular show hours, June 26-27, 2019, at Tel Aviv-Yafo’s Avenue Convention Center. To connect with members of Melissa’s global intelligence team outside of FinTech Junction, visit www.melissa.com or call 1-800-MELISSA.