Melissa Features KYC Tools, Services, Partnerships at #Money2020Europe

Demos Highlight Strategies for 360 Degree Customer View to Prevent Fraud and Drive Anti-Money Laundering Initiatives Melissa, a leading provider of global contact data quality and identity verification solutions, today announced its comprehensive global intelligence solutions integrate seamlessly into banking operations, enabling a 360 degree view of the customer in real-time. Melissa will feature its tools and services for identity resolution,…

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Managing Unique Customer Identities with Master Entity Indexes

By David Loshin In the past few entries in this series we have basically been looking at an approach to understanding customer behavior at particular contextual interactions that are informed by information pulled from customer profiles. But if the focal point is the knowledge from the profile that influences behavior, you must be able to recognize the individual, rapidly access…

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Customer Profiling

By David Loshin In my last post I suggested that reviewing the exchanges of value at different customer touch points exposed opportunities for improvement, depending on the context. One of those contexts is framed by who the customer is, what that customer likes and dislikes, and how that customer's decisions are influenced. This is more simply referred to as a…

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Identity Resolution and Variation

By David Loshin In my last post, I shared some thoughts on the first of three specific challenges (specifically focusing on the use of contact information as identifying attributes) associated with entity identification and resolution as part of a master data management activity. This week, we look at the second challenge: the increased difficulty of resolving identities for matching records…

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Reflections: The Challenges of Master Data Resolution

By David Loshin I have worked for almost fifteen years on what would today be called master data management. I recall the first significant project involved unique identification of individuals based on records pulled from about five different sources, and there were three specific challenges: Determination of identifying attributes - specifying the data elements that, when composed together, provide enough…

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