The Key Elements of the GDPR

Melissa IN Team | GDPR | , , ,

GDPR Elements
Twenty years ago, when a customer bought a new pair of shoes, the only information given to the vendor was his or her shoe size. Today, most people shop online. Now, when a pair of shoes is bought online, the seller gets access to the customer’s name, address, phone number, email address, and credit card number in addition to their shoe size.… Read More

Your Deduplication Processes May be Leaving You at Risk for GDPR Fines

Melissa Team | Article, Data Audit, Data Matching, Data Quality, Duplicate Elimination, Fuzzy Matching, GDPR, Global Business, Global Data Quality, Identity Resolution | , , , , , , , , ,

Once-trusted fuzzy matching algorithms may be leaving your organization vulnerable to hefty GDPR fines. The balancing act of false-positives and false-negatives in single customer view (SCV) systems used to favor the false-negative side, with near negligible error results. However, the standard of that balancing act has now been redefined by the GDPR regulations.… Read More

New Report Examines Dueling Priorities in Banking: Identity Verification and Customer Experience

Author | Customer Identities, Data Quality, Digital Identity Verification, eIDV, GDPR, Global Data Quality, Global ID Verification, Identity Resolution, News & Events, Press Release | , , , , , , , , , , , , ,

Aite Group Assessment Highlights Melissa’s Approach to Verify Identity at Onboarding, Complementing Industry Mandate for Easy, Frictionless Banking

Rancho Santa Margarita, CALIF – February 27, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of “Identity Verification: Successful Strategies to Minimize False Positives and Risk,” a new report commissioned by Melissa and produced by Aite Group.… Read More