The growth of a company is accompanied by a growth in its product range, supplier network, distribution channels, customer base, etc. This means more data. When it comes to data, quantity is secondary to quality.
For businesses to be able to use the data available to them for making data-driven decisions, the data must be accurate, complete, comprehensive and valid. The only way to achieve this is by collecting and cleaning data gained from all the varied sources and creating a central, accessible system through data integration.… Read More
There’s no doubt about it – the key to retaining customers isn’t about fighting price wars, it’s offering them the best experience possible. Customers like being wooed and to do this, the right way, businesses need to understand their customers. This is why customer data is so important. You need to know what is in your customer’s shopping cart to send them reminder emails, you need to understand their demographic profile to personalize their landing page, and so on.… Read More
When it comes to making data usable, it is important to note that data profiling, data integration and data quality should ideally be practiced in tandem with each other but cannot be consolidated as a single practice. All three practices address related issues in data acquisition, assessment and improvement and are often conducted by the same team.
What Is Data Profiling, Data Integration And Data Quality?… Read More
Cutting Edge Data Quality Transforms Real-World Clinical Data into a Future-Proofed, Research-Ready Data Goldmine for Better Patient Care
Melissa, a leading provider of global contact data quality and identity verification solutions, today announced advanced artificial intelligence (AI) solutions that combine machine reasoning, natural language processing, and machine learning to tackle one of healthcare’s biggest problems: the time and cost of data harmonization and integration.… Read More
Certified for Privacy and Security, Melissa’s Smart Data Quality Suite Accelerates Patient Onboarding and Routing to Physicians
Rancho Santa Margarita, CALIF – September 26, 2018 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced identity management and verification tools purpose-built to meet healthcare customers’ data processing, support, and security needs worldwide. Certified compliant to SOC2, HIPAA, and HITECH industry regulations, Melissa’s Unison data quality platform and other data verification APIs can be deployed on-premise to ensure sensitive patient data never leaves the organization.… Read More