Data Quality And Data Governance: Where To Begin?

Melissa AU Team | Data Governance, Data Quality | , , , ,

There’s no denying the importance of data in today’s world. When used the right way, data can give you a competitive edge over everyone else. According to the McKinsey Global Institute, data-driven organizations are 23 times more likely to outperform competitors in terms of new customer acquisition and have a 19 times higher likelihood of achieving above-average profitability.

However, becoming data-driven is easier said than done.… Read More

Data Quality – The Hidden Enabler of Security and Compliance

Melissa AU Team | Data Quality | , , , ,

When guests check in to a 5-star hotel, they volunteer their personal information quite freely with the assurance that their data will be kept safe. After all, the customers are paying a premium for service. What happens when there’s a data breach – Marriott discovered the consequences when their systems were hacked and sensitive details of over 500 million customers were exposed. The hotel line was fined £18.4 million for failing to protect personal data.

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Is Your Organization Ready To Become Data-Driven?

Melissa AU Team | Data Quality | , ,

Change never comes easy. It’s no secret that in today’s information age, to be successful, a company must be data-driven. Data is not scarce today. At every touchpoint, we’re giving and receiving data. But, for many companies, putting this data to use isn’t as easy as it sounds.

According to an executive survey, 62% of the firms have invested more than $50 million in data and AI initiatives.… Read More

Customer Data Platform (CDP) vs Master Data Management (MDM)

Melissa AU Team | Customer Data Platform, Master Data Management | , , , , ,

There’s no doubt about it – the key to retaining customers isn’t about fighting price wars, it’s offering them the best experience possible. Customers like being wooed and to do this, the right way, businesses need to understand their customers. This is why customer data is so important. You need to know what is in your customer’s shopping cart to send them reminder emails, you need to understand their demographic profile to personalize their landing page, and so on.… Read More

The Evolution Of Data Quality

Melissa AU Team | Data Quality | , , ,

How do brands decide where to open a store? How does an entrepreneur decide where to advertise his new company? What makes a company decide to promote one product and not the others? Data – all of these decisions are based on data.

Today, finding data is easy but this is not enough. To support good short-term and long-term decision making, businesses must ensure that they rely on good quality data.… Read More