Customer Data Platform (CDP) vs Master Data Management (MDM)

Melissa AU Team | Customer Data Platform, Master Data Management | , , , , ,

There’s no doubt about it – the key to retaining customers isn’t about fighting price wars, it’s offering them the best experience possible. Customers like being wooed and to do this, the right way, businesses need to understand their customers. This is why customer data is so important.… Read More

How to Drain a Murky, Big Data Swamp

Melissa Team | Article, Big Data, Data Cleansing, Data Governance, Data Quality | , , , , ,

Gathering data without proper governance can turn data lakes into data swamps – devoid of metadata management, rife with duplication, plagued with errors, and presenting an opaque view of your operations. But Big Data verification and governance solutions can transform expanding data volumes into trusted, actionable information across the enterprise.… Read More

The Relationship between Data Governance and GDPR

Melissa UK Team | Article, Data Governance, Data Quality, Data Quality Services, GDPR, Global Address Verification, Global Data Quality, Global ID Verification, Global Phone Verification, United Kingdom | , , ,

According to the GDPR, personal data refers to any information related to a person including name, photo, email, address, bank details, social media updates, medical information and even IP addresses. It can come in various forms and contains several data elements.… Read More