How Companies Are Winning on Customer Data During COVID-19

Melissa IN Team | Customers | , , ,

To survive the COVID-19 pandemic, companies have had to reassess their marketing strategies and adapt to the world of eCommerce. People who never thought they would shop online and retailers who prided themselves on the exclusivity of their brick and mortar presence have had to look at the digital environment as the new normal.… Read More

5 Reasons to Invest in Reliable Data Sources Before Investing in a Property

Author | Data Enhancement, Data Enrichment, Property Data | , , , , , ,

Never judge a book by its cover – or in this case, never invest in a property based off a picture! From investors, to lenders, to real estate professionals and insurance agents, the details in any property project determine whether you or your client will find either success or ruin in a property venture.… Read More

The Horrifying Facts of Your Data

Author | Data Cleansing, Data Enrichment, Data Quality | , , , , , , , , , ,

The spirit of Halloween is brewing and it seems like no better time to take a look at the horrifying reality of your data.

91% of businesses suffer from dirty data. Whether you choose to face it or run away from it, the terrifying fact remains – your data is decaying at a rate of 2.1% per month.… Read More

Making Data Work for Your Geospatial Challenges

Melissa Team | Data Enhancement, Data Enrichment, Geocoding, hazard data, Hazard Hub, IP Location, Location Intelligence, Marketing, Property Data | , , , , , , , , , , , ,

Anyone who has looked at flood data knows that FEMA is not the answer. It’s not that FEMA doesn’t try to accurately map what they believe to be floodable areas. It’s that FEMA is politically driven. As a city, you do not have to participate in FEMA mapping. … Read More

Gaining a Data Advantage: Hazard Data Enhancements Reduce Risk and Improve Service

Melissa Team | Data Enhancement, Data Enrichment, Data Integration, Data Quality, hazard data, Hazard Hub | , , , , , , ,

Hindsight is, as we know, 20/20.  But, what if, when it came to natural hazards
and their impact on your portfolio, you didn’t have to rely on hindsight?  What if, you could understand your risks and
exposures before an event occurred and write and plan appropriately? 
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