Valide Kundendaten steigern die Wettbewerbsfähigkeit

Melissa DE Team | 2020, Adressprüfung, Adressvalidierung, Article, Big Data, CRM, Data Management, Datenqualität, E-Mail Validierung, Germany, Telefonnummer prüfen | , , , , , , , , , ,

„Daten sind das neue Gold.“ Dieses oftmals verwendete Zitat klingt einerseits abgedroschen, ist aber andererseits nach wie vor zutreffend. Oftmals ist in Big-Data-Beiträgen von der neuen Währung die Rede. Was leider häufig vernachlässigt wird, ist die Tatsache, dass bereits validierte Kundendaten von entscheidendem Wert sind.… Read More

How to Drain a Murky, Big Data Swamp

Melissa Team | Article, Big Data, Data Cleansing, Data Governance, Data Quality | , , , , ,

Gathering data without proper governance can turn data lakes into data swamps – devoid of metadata management, rife with duplication, plagued with errors, and presenting an opaque view of your operations. But Big Data verification and governance solutions can transform expanding data volumes into trusted, actionable information across the enterprise.… Read More

MDM – Secure, Fast and Hassle-Free with Unison

Author | Data Quality, MDM, Unison | , , , , , , , , ,

Automated data quality routines, lightning fast processing (50 million records per hour), and no programming expertise required for master data management? Unison has you covered. It unifies all of Melissa’s data cleansing technologies through a straightforward, modern and powerful user interface without sacrificing speed or security.… Read More

Fintech Connect – Excel, London

Melissa UK Team | Global ID Verification, News & Events, United Kingdom | , , , , , , ,

Fintech Connect is coming up next week and as we prepare for the show, we thought we would come to our blog to let attendees know what to expect from the team. This will be our second time at the event and as a leading fintech event, there will be a number of players in the fintech ecosystem attending the event to view the latest innovations changing the fact of the sector, so we’re looking forward to meeting everyone.… Read More