Fraud Prevention for Ecommerce Merchants Part 2
Addresses with Verified Information
To ensure a customer can quickly enter their
billing/shipping information and get through the payment process, with as little
hassle as possible, is critical in ecommerce. The last thing online retailers
need is a frustrated customer submitting long fields of contact information in
a web form or in a shopping cart; especially on mobile devices. The customer
may abandon the shopping cart altogether. Customers want a simplified checkout
system—and if it’s easier for them—eRtailers will also reap the benefits.
Integrating a real-time address
auto-complete solution into web forms will help speed up order entries with
reduced keystrokes. This type of solution makes it easy for customers to enter
an address as it uses a type-ahead function that will complete queries with
verified address, including city, state, and ZIP Codes™ for U.S. addresses, or
postal code for international addresses. eRetailers will also be able to
ensure that only clean data is entered into their database. It’s a win-win.
A more streamlined verification process will keep customers
happy—which in turn, means increased conversions, an improved customer
experience, and higher revenue for the eRetailer.
Capture Clean &
Let’s face it, oftentimes customers are in a rush or
distracted, they don’t have the time or the patience to fill out a web form which in turn means their online submissions are sloppy and inaccurate. They
may omit a letter or punctuation mark from an email address, transpose numbers
in a mailing address, or leave out the area code of their phone number.
Meanwhile, customer service representatives are guilty of
committing the same crime-entering data incorrectly in the frantic rush to
place an order to expedite delivery. Among the most common data entry errors—inaccurate data (44%); typos (22%); and spelling mistakes (19%); according to a
Learn more in Part 3 or visit our website to
discover ecommerce solutions now! Or, if you missed Part 1 check it out here.