data quality

The Benefits of Appending Valuable Demographic Data to Your Customer Database

The Benefits of Appending Valuable Demographic Data to Your Customer Database

Melissa Team | 2023, Customer Experience, Customer Identities, Data Enrichment, Data Quality, Demographics, Email Append, Personator, Phone Append | , , ,

Customer data comes from many different places—from forms on a webpage, during checkout, or other onboarding processes. This leaves a lot of room for error, as well as customer information that may be incomplete, missing, or simply not collected.

With demographic append tools, you can get a superior snapshot of your customers. This enrichment of contact data can improve analytics and allow for better targeting in marketing campaigns, as well as help with fraud detection.

There are many different pieces of data that can be appended to enrich customer contact data, and each one is valuable to have. Basic data appending can fix, add, and format house numbers, cities, states, and ZIP Codes. This ensures accurate delivery of packages and direct mail, which helps with customer service and retention.

Along with address appending, missing contact information can also be added to a customer’s record. This type of information can include missing email addresses, names, and phone numbers, which helps provide alternative ways to get in contact with your customers, as well as correct any typos or misinformation that may enter your system.

Lastly, demographic information for customers can also be a highly beneficial append. This allows for better targeting to specific places, jobs, age ranges, and many other demographics. When you have highly specific demographics, you can personalize your marketing, finding the best leads and offering the best service or deal for your customers’ or prospective customers’ situations.

Demographics that are available to append include:

  • Date of birth
  • Deceased information
  • Occupation
  • Presence of children
  • Number of adults
  • Marital status
  • Homeowner/renter
  • Household income (range)
  • Length of residence
  • And more!

A solution like Personator Consumer not only appends data, but also verifies name, address, and contact information, as well as date of birth and social security numbers for a quick identity verification check. It also appends and enriches data to add location, geographic, and demographic information for you, so not only are you verifying your customer, you are also able to provide them the best possible experience with your business. For more information, check out our Personator Consumer data sheet.

Be sure to subscribe to our blog for anything and everything data quality! If you have any questions or would like more information about Personator Consumer or any of our information append or identity solutions, don’t hesitate to connect with a member of our team

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