5 Steps To Maintain High-Quality Phone Number Database

Melissa AU Team | Australia, Phone Verification | , , ,

Though we’ve moved forward from landline phones to personal mobiles, a phone call remains the ideal way to connect with customers. 56% of a survey’s respondents ranked the telephone as their most preferred communication channel. Of course, you must have the right telephone numbers.

Putting together a directory of numbers is relatively easy. 79% of a survey’s respondents said that they would be willing to share information about themselves for personalized interactions while 56% were willing to share information for better service.… Read More

Melissa Shares Five-Step Holiday Preparedness Plan for Retailers at North American Holiday Season Summit

Melissa Team | 2021, Customer Identities, Ecommerce, Email Verification, Marketing, North American Holiday Season Summit, Phone Verification, Press Release

Getting customer data in order smooths mobile-friendly checkout and distinguishes customer experience

Rancho Santa Margarita, CALIF – August 12, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced its “Five-Step Holiday Preparedness Plan,” slated for presentation at the North American Holiday Season Summit, a virtual event bringing together leading experts in ecommerce, digital marketing, and retail operations from major brands across the United States.… Read More

Phone Verification – Verifying Emails Isn’t Enough

Melissa IN Team | Phone Verification | , , , ,

Personalization is key to improving customer experience. And, in order to personalize a customer’s experience on a website or application, you need the customer to log in. Most online players allow people to create accounts by logging in through their emails or phone numbers.

When a customer logs in to a website or an app, the first thing most companies do is verify the person’s identity through email or phone verification. Verification is a necessary step to minimize the risk of fraud. At the customer’s end, signing in through an email and a phone number are identical. However, there is a difference in their efficacy. Read more “Phone Verification – Verifying Emails Isn’t Enough”

Phone Verification Boosting Customer Data Accuracy

Melissa IN Team | Phone Verification | , , , ,

The importance of having accurate, reliable customer data cannot be stressed enough. E-commerce is booming but unfortunately so is online identity fraud. In 2019, one in every fifteen people had fallen prey to identity theft!

Fraud of this type doesn’t just affect the customer, it affects businesses and the way they are perceived too. Thus, organizations must take on the responsibility of keeping fraudsters from creating accounts with them.… Read More