Melissa Shares Five-Step Holiday Preparedness Plan for Retailers at North American Holiday Season Summit

Melissa Team | 2021, Customer Identities, Ecommerce, Email Verification, Marketing, North American Holiday Season Summit, Phone Verification, Press Release

Getting customer data in order smooths mobile-friendly checkout and distinguishes customer experience

Rancho Santa Margarita, CALIF – August 12, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced its “Five-Step Holiday Preparedness Plan,” slated for presentation at the North American Holiday Season Summit, a virtual event bringing together leading experts in ecommerce, digital marketing, and retail operations from major brands across the United States.… Read More

Phone Verification Boosting Customer Data Accuracy

Melissa IN Team | Phone Verification | , , , ,

The importance of having accurate, reliable customer data cannot be stressed enough. E-commerce is booming but unfortunately so is online identity fraud. In 2019, one in every fifteen people had fallen prey to identity theft!

Fraud of this type doesn’t just affect the customer, it affects businesses and the way they are perceived too.… Read More