Melissa Address Quality Tools for Data-driven Success Featured at National Postal Forum

Melissa Team | 2022, Address Quality, Direct Mail, Mailers, Mailing, Mailing & Shipping, Mailing Lists, National Postal Forum(NPF), Postal Address Standards, Press Release, Trade show, USPS | , , , , , , , , ,

Melissa guides mailers on USPS-approved NCOALink, ACS, and ASE options and how to devise an effective postal strategy

Rancho Santa Margarita, CALIF – May 4, 2022 – Melissa, a leading provider of global data quality and address management solutions, today advocated the address as the foundation of an effective and competitive postal strategy for direct mailers. A one-stop shop for sales leads and mailing lists, data hygiene tools and services, and mailing software, the company will demonstrate its tools and services at the National Postal Forum, booth #329.… Read More

Melissa Fuels Smarter Direct Mail Strategies

Melissa Team | 2021, Customers, Data Enhancement, Demographics, Direct Mail, E-Mail, eIDV, Email Append, Email Verification, Mailers, Mailing, Mailing & Shipping, NCOA, Press Release

Melissa Fuels Smarter Direct Mail Strategies that Recognize the Shift to Work-from-Home

Full contact intelligence acknowledges permanent changes in the definition of the workplace

Rancho Santa Margarita, CALIF – May 12, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced full contact intelligence tools and solutions for direct marketers, linking personal and professional data for a single contact. Melissa’s tools and services pair robust consumer data with a spectrum of third-party datasets, empowering marketers with identity cross-matching that closes gaps in data profiles and delivers a full, single view of the customer.

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What is Date of Death Data & Why Is It Useful?

Melissa Team | Direct Mail, Global Data Quality, Identity Verification, Mailing, Mailing Lists, Personator | , , , ,

Death-related data obtained from Social Security records, obituaries and other sources can be used for many purposes. When it comes to direct marketing, verifying death dates and removing deceased individuals from your mailing lists can benefit your business in several ways.

Protect Your Brand Image & Maintain Customer Respect

No matter how up-to-date your database is, there’s a good chance at least a few contacts on your mailing list are deceased.… Read More

[WEBINAR] How To: Combine Mobile Technology & Direct Mail

Cassidy Littleton | 2020, Direct Mail, Mailers, Mailing, Mailing Lists |
A recent study by Merkle found that adding a digital media component to direct mail saw a 118% increase in response rates compared to digital mail alone.

An easy way for you to get double duty out of your direct mail envelope is providing a direct link to your mobile site. What’s even better? The USPS offers a Mobile Shopping Incentive where For Profit and Non-Profit mailers can gain a 2% discount on postage for using Mobile Print Technology.

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Melissa Data Quality Solutions Help Protect Voting Rights and Empower Vote by Mail

Melissa Team | 2020, Address Check, Data Quality, Deduping, Duplicate Elimination, Email Verification, Identity Verification, Mailing, Phone Verification, Press Release, Vote By Mail | , ,

Rancho Santa Margarita, CALIF – June 16, 2020 – Melissa, a leading provider of global data quality and address management solutions, today announced a special voter registration data file analysis and processing service to help election boards and registrars improve the accuracy of voter rolls to support implementation of vote by mail programs.

Heading into the U.S. general election in November, it is imperative that jurisdictions possess accurate voter data to properly manage the distribution of voter materials—including vote by mail ballots which have gained widespread traction in the wake of Covid-19,” said Greg Brown, Vice President, Global Marketing, Melissa.

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