Melissa Fuels Smarter Direct Mail Strategies

Melissa Team | 2021, Customers, Data Enhancement, Demographics, Direct Mail, E-Mail, eIDV, Email Append, Email Verification, Mailers, Mailing, Mailing & Shipping, NCOA, Press Release

Melissa Fuels Smarter Direct Mail Strategies that Recognize the Shift to Work-from-Home

Full contact intelligence acknowledges permanent changes in the definition of the workplace

Rancho Santa Margarita, CALIF – May 12, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced full contact intelligence tools and solutions for direct marketers, linking personal and professional data for a single contact. Melissa’s tools and services pair robust consumer data with a spectrum of third-party datasets, empowering marketers with identity cross-matching that closes gaps in data profiles and delivers a full, single view of the customer.

Read more “Melissa Fuels Smarter Direct Mail Strategies”

What is Date of Death Data & Why Is It Useful?

Melissa Team | Direct Mail, Global Data Quality, Identity Verification, Mailing, Mailing Lists, Personator | , , , ,

Death-related data obtained from Social Security records, obituaries and other sources can be used for many purposes. When it comes to direct marketing, verifying death dates and removing deceased individuals from your mailing lists can benefit your business in several ways.

Protect Your Brand Image & Maintain Customer Respect

No matter how up-to-date your database is, there’s a good chance at least a few contacts on your mailing list are deceased. By identifying individuals who should be removed from your mailing list, you can more effectively target those who are able to utilize your goods and/or services.

Additionally, having to explain why marketing mail was sent to a deceased individual could prove to be an awkward situation for your business. Let’s say you’ve just launched a marketing campaign where a significant percentage of your mailings are unknowingly sent to deceased individuals. Not only does this make your company look bad from an organizational perspective, but you risk further damaging your brand image and upsetting customers by sending mail to a member of their household who has passed away. A deceased suppression service can help you avoid these sensitive situations.

Save Money on Postage & Production

When you can be sure your mailings are only reaching a responsive audience, you are maximizing your marketing dollars. List targeting allows you to keep your print and mail costs down and response rates high. A deceased suppression service helps you maintain a fresh, updated contact list – thereby reducing the amount of returned mail.

Prevent Fraud

As online activity has increased during the pandemic, many types of fraud have been on the rise – including scams involving death certificates. One use case where death data has been particularly beneficial is voter registration. Up to 1.8 million deceased individuals were listed as voters in 2019 – as voter data changes in real time due to life events such as moving, marriage, and death, it’s imperative that election boards keep voter data clean and up-to-date in order to maintain election integrity. In addition to mitigating fraud, election boards can utilize data capabilities such as appending addresses with apartment numbers and deceased suppression as part of their strategy to improve voter outreach efforts and reduce undeliverable mail and waste.

Why Melissa?

Melissa has been a leading provider of global identity verification and data quality solutions for more than 35 years. Personator, Melissa’s real-time Identity Verification solution, includes identity, ID and document verification, age authentication and global watchlist screening to establish the identity of a consumer or satisfy AML/KYC compliance. Personator World meets stringent international compliance obligations and includes tools to help businesses with fraud mitigation. Melissa also makes it easy to clean and update your direct mailing lists with our Deceased Suppression Service. Our deceased suppression database is compiled from Social Security records and other sources to match your records and identify those who should be removed from your contact list – so you can protect your brand image and reduce costs associated with wasted postage and production.

Sources:

https://mailingsystemstechnology.com/article-4675-Data-Quality-and-Election-Integrity-How-Voter-Registrations-Are-Validated.html

[WEBINAR] How To: Combine Mobile Technology & Direct Mail

Cassidy Littleton | 2020, Direct Mail, Mailers, Mailing, Mailing Lists |
A recent study by Merkle found that adding a digital media component to direct mail saw a 118% increase in response rates compared to digital mail alone.

An easy way for you to get double duty out of your direct mail envelope is providing a direct link to your mobile site. What’s even better? The USPS offers a Mobile Shopping Incentive where For Profit and Non-Profit mailers can gain a 2% discount on postage for using Mobile Print Technology.

We’ll provide an overview of the USPS Mobile Shopping Promotion and how Melissa can help you get your mailing lists ready for the holiday and giving season while qualifying for USPS discounts.

What we will cover:
• What is the USPS 2020 Mobile Shopping incentive?
• How does Melissa make it easy to qualify for postal discounts?
• Benefits of using the right mailing solutions for your needs
• What makes identifying & targeting your best prospects best practice?

Join our webinar “How To: Combine Mobile Technology & Direct Mail for Holiday Success” on Nov. 19, 2020 at 1:00 PM in Central Time (US and Canada).

Melissa Data Quality Solutions Help Protect Voting Rights and Empower Vote by Mail

Melissa Team | 2020, Address Check, Data Quality, Deduping, Duplicate Elimination, Email Verification, Identity Verification, Mailing, Phone Verification, Press Release, Vote By Mail | , ,

Rancho Santa Margarita, CALIF – June 16, 2020 – Melissa, a leading provider of global data quality and address management solutions, today announced a special voter registration data file analysis and processing service to help election boards and registrars improve the accuracy of voter rolls to support implementation of vote by mail programs.

Heading into the U.S. general election in November, it is imperative that jurisdictions possess accurate voter data to properly manage the distribution of voter materials—including vote by mail ballots which have gained widespread traction in the wake of Covid-19,” said Greg Brown, Vice President, Global Marketing, Melissa. “Managing this effort requires a deeply strategic look at voter data. By blending traditional and non-traditional data points, Melissa facilitates the real-time verification of voter data that empowers election administrators to readily determine voter eligibility and registration validity. These kinds of smarter data tools are necessary to ensure legitimate voters have the ability to participate in our democracy without issue.

In 2018, more than 31 million Americans—or 25.8 percent of election participants—cast ballots by mail, according to the U.S. Election Assistance Commission. Vote by mail has been the primary method of voting in Colorado, Hawaii, Oregon, Utah, and Washington, with an additional 29 states and the District of Columbia now providing the mail-in ballot option for any reason. The remaining 16 states require an accepted justification for casting an absentee ballot. Today’s pandemic has bolstered vote by mail as an alternative to in-person voting as it would allow voters, regardless of excuse, to exercise their right from the safety of their own homes.

With concerns around both election fraud and questionable voter roll purge tactics, election offices that rely on Melissa’s comprehensive data suite are well positioned to ensure their voter lists are correct and current,” said Gerald Weber, Ph.D., Person Records Management Consultant, Melissa. “Accurate voter rolls are the strongest line of defense in providing appropriate materials to eligible voters and preventing voter fraud.

The Melissa voter suite updates voter contact information and dedupes voter roll data, uniquely cross-referencing data across a multitude of databases to provide real-time identity verification including name, address, phone, and email validation. With the determination of a registered voter’s most current address and status, election boards hold the valuable information necessary to maintain election integrity and fairness.

For greater insight on Melissa’s services optimized for election boards, including solutions and support, visit https://www.melissa.com or call 1-800-MELISSA.

 

About Melissa

Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. For more information or free product trials, visit www.Melissa.com or call 1-800-MELISSA (635-4772).

 

Media contacts

Greg Brown

Vice President, Global Marketing, Melissa

greg.brown@Melissa.com

+1-800-635-4772 x1130

 

Jacqueline Zerbst,

MPoweredPR for Melissa

pr@mpoweredpr.com

+1-877-794-6777

Leaking Profits? Plug up the UAA Drain!

Melissa Team | Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Article, Direct Mail, Mailing, Mailing & Shipping, Mailing Lists, NCOA, PAVE Certified | , , , , , , , , ,

Are you struggling to keep printing postage and service costs down? One culprit that could be putting a drain on your profit is return mail. You’d be surprised how undeliverable-as-addressed mail (UAA) can operate like a small tax on your business – costing a little bit in a lot of areas. Turn to page 24 in Mailing Systems and Technology’s June issue to see Melissa’s article: Taking Action to Void Undeliverable-as-Addressed Mail. It details the causes, affects and ways to prevent and deter this expensive, yet avoidable, tax on your business.