ROI calculator demonstrates data quality’s critical role in eliminating waste, reducing costs, and avoiding lost opportunities
Rancho Santa Margarita, CALIF – November 16, 2022 – Melissa, a leading provider of global data quality, identity verification, and address management solutions, today advocated for prioritizing data quality in marketing operations strained by inflation and increasing costs.
“Data quality touches every aspect of business, making it one of the most successful areas to shave dollars off the cost of customer outreach,” said Greg Brown, vice president global marketing, Melissa.… Read More
Melissa guides mailers on USPS-approved NCOALink, ACS, and ASE options and how to devise an effective postal strategy
Rancho Santa Margarita, CALIF – May 4, 2022 – Melissa, a leading provider of global data quality and address management solutions, today advocated the address as the foundation of an effective and competitive postal strategy for direct mailers. A one-stop shop for sales leads and mailing lists, data hygiene tools and services, and mailing software, the company will demonstrate its tools and services at the National Postal Forum, booth #329.… Read More
Melissa Fuels Smarter Direct Mail Strategies that Recognize the Shift to Work-from-Home
Full contact intelligence acknowledges permanent changes in the definition of the workplace
Rancho Santa Margarita, CALIF – May 12, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced full contact intelligence tools and solutions for direct marketers, linking personal and professional data for a single contact. Melissa’s tools and services pair robust consumer data with a spectrum of third-party datasets, empowering marketers with identity cross-matching that closes gaps in data profiles and delivers a full, single view of the customer.
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Death-related data obtained from Social Security records, obituaries and other sources can be used for many purposes. When it comes to direct marketing, verifying death dates and removing deceased individuals from your mailing lists can benefit your business in several ways.
Protect Your Brand Image & Maintain Customer Respect
No matter how up-to-date your database is, there’s a good chance at least a few contacts on your mailing list are deceased.… Read More