5 Ecommerce Issues You Forgot–And How to Fix Them

Want to increase conversions, provide customers with a better shopping experience, and cut down on cart abandonment? Check out these five ecommerce issues you probably forgot and how to fix them to solve these problems and more.1. The Fat Finger Syndrome Customers are terrible at typing--especially when it comes to filling out incredibly small contact forms on their smartphones. The…

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MAILERS Online: On Demand & In the Cloud Presorting

Say hello to a no-contract, end-to-end mailing solution that's in the cloud and easy to use. MAILERS Online is a one-stop-shop for all your mailing and presort needs, where you can upload your text or Excel® files to our server and let Melissa take it from there. We'll presort your list, based on your selected parameters, to get you the…

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To Our Very Own

Melissa Data would like to recognize the hard work and determination of three employees: Jesus Rojas, Paul Nelson, and Peter Handfield for their recent accomplishments. Jesus Rojas, Tech Support Specialist, has earned the Certification of Completion for Mail Professional Fundamentals, Certification of Completion for Mail Professional Advanced, a Certificate of Expertise for the level of Mail Professional, and a Certificate…

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Your Basket of Unsortables

When you're looking to reduce business costs, look to your marketing mailings. Many things can go wrong with an address to make it unsortable--or even undeliverable. Unfortunately, unsorted mail does not qualify for the important postal discounts which you're entitled too. Don't throw the baby out with the bathwater, your direct mail campaigns are salvageable with a little help from…

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Little Cart Lost: Melissa Data’s Answer to Shopping Cart Abandonment

Once upon a time there was a shopping cart named Carter. Carter loved shopping. He loved meeting new people and being a part of learning all about their lives and what they liked to buy. He loved helping them peruse everything from run-of-the-mill groceries and toiletries to the exciting new smart TVs and holiday decorations. But there was one part…

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Melissa Data: Your Friend in Brand Integrity

Ross: Every week, the TV Guide comes to Chandler and Joey's apartment. What name appears on the address label?Rachel: Oh! Chandler gets it! It's Chandler Bing!Monica: No!Ross: I'm afraid the TV Guide comes to "Chanandelor Bong."Monica: I knew that! Rachel! Use your head!Chandler: Actually, it's Miss Chanandelor Bong.FRIENDS Season 4, Episode 12 Bad Contact Data isn't new - it has created…

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How to Save Time and Money on Shipping and Mailing

When it comes to mailing and shipping,  undeliverable mail, increased costs due to waste, returned mail, and keeping up with ever-changing regulations are just a few of the headaches that are dealt with. What if I told you that there are solutions to all of these problems? That you can improve your mail deliverability AND lower postage costs? Ultimately, the…

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Delivering the Goods

As a retailer, you have probably taken the time to carefully select how you will ship your products. You've taken the time to select the right mailing package and the right packaging. You offer an amazing product with the quality shipping products, but have you done everything you can to ensure the delivery? How can you ensure delivery? Well, one…

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Effective Communications in a Global Marketplace

E-commerce has become a driving force behind making the world a smaller place. It's causing us to ask questions such as, "how do we ensure delivery of packages worldwide?" and "can we achieve a globalized address standard?" With 247 countries and territories in the world, only 117 have a postal code system. Plus, there are 175 different address formats. Then,…

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Achieving High Results at Low Costs with Direct Mail

With digital marketing on the rise, certain marketing tactics, such as direct mail, have become overlooked. In a digital world, social media, email, and the web have taken over as key strategies in marketing plans. However, direct mail offers benefits that other marketing strategies don't. These include potential sales as well as new customers. In fact, 65% of consumers made…

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