Melissa Fuels Smarter Direct Mail Strategies

Melissa Team | 2021, Customers, Data Enhancement, Demographics, Direct Mail, E-Mail, eIDV, Email Append, Email Verification, Mailers, Mailing, Mailing & Shipping, NCOA, Press Release

Melissa Fuels Smarter Direct Mail Strategies that Recognize the Shift to Work-from-Home

Full contact intelligence acknowledges permanent changes in the definition of the workplace

Rancho Santa Margarita, CALIF – May 12, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced full contact intelligence tools and solutions for direct marketers, linking personal and professional data for a single contact.… Read More

New Ecommerce ROI Calculator Shows How Much Bad Data Costs You

Cassidy Littleton | Address Verification, Ecommerce, Mailing & Shipping

Ever wonder how much bad data is costing you? While ecommerce and retail sales are booming, bad shipping data can have a far-reaching impact on your bottom line – and it’s almost completely avoidable. Melissa has just released its latest resource to help retailers determine the true impact of bad customer data to their bottom line.… Read More

Melissa Empowers Global Business with Release of New World Encyclopedia of Address Formats

Melissa Team | 2020, Global Address Verification, International Address Verification, Mailing & Shipping, Press Release

World Encyclopedia of Address Formats

Comprehensive International Mailing Guide Available in Simple and Accessible Reference Format via Amazon

Rancho Santa Margarita, CALIF – March 18, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced availability of its “World Encyclopedia of Address Formats,” a comprehensive guide to international mailing designed to provide expert address accuracy and management insight to businesses of every size and budget.… Read More

Address Autocomplete for eCommerce: Logistics

Melissa UK Team | Address Quality, Ecommerce, Express Entry, Location Intelligence, Mailing & Shipping, Postal Service

Faster and More Efficient Deliveries

Following the first part to this series Address Autocomplete for eCommerce: Better Conversion Rates, highlighting the aspects of a better UX experience for better conversion rates, we would now like to dive into the logistics element of this location intelligence solution, and the impacts it can have on a business.… Read More

Address Autocomplete for eCommerce: Better Conversion Rates

Melissa UK Team | Address Quality, Ecommerce, Location Intelligence, Mailing & Shipping

Better UX Experience for Better Conversion Rates –

I’m sure to anyone reading this you would have experienced dropping off at the final stage of the checkout process, entering your details to the point of payment. Recent studies have shown that cart abandonment is still in the higher figures of 60 – 70%, furthermore nearly half those who abandon is due to an overly lengthy or complicated checkout process.… Read More