Melissa Fuels Smarter Direct Mail Strategies

Melissa Team | 2021, Customers, Data Enhancement, Demographics, Direct Mail, E-Mail, eIDV, Email Append, Email Verification, Mailers, Mailing, Mailing & Shipping, NCOA, Press Release

Melissa Fuels Smarter Direct Mail Strategies that Recognize the Shift to Work-from-Home

Full contact intelligence acknowledges permanent changes in the definition of the workplace

Rancho Santa Margarita, CALIF – May 12, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced full contact intelligence tools and solutions for direct marketers, linking personal and professional data for a single contact. Melissa’s tools and services pair robust consumer data with a spectrum of third-party datasets, empowering marketers with identity cross-matching that closes gaps in data profiles and delivers a full, single view of the customer.

Read more “Melissa Fuels Smarter Direct Mail Strategies”

New Ecommerce ROI Calculator Shows How Much Bad Data Costs You

Cassidy Littleton | Address Verification, Ecommerce, Mailing & Shipping

Ever wonder how much bad data is costing you? While ecommerce and retail sales are booming, bad shipping data can have a far-reaching impact on your bottom line – and it’s almost completely avoidable. Melissa has just released its latest resource to help retailers determine the true impact of bad customer data to their bottom line. All you have to do is enter your average customer order and the number of parcels sent per day. Then, we’ll give you a full breakdown on:

  • Number of Undeliverable Shipments Per Year
  • Total Cost of Undeliverable Shipments Per Year
  • Loss of Potential Sales Due to Undeliverable Shipments
  • Potential Cost Savings After One Year of Using Address Verification Tools

Easily calculate your data quality ROI and receive the results as a report that you can share with your team or build into an executive report.

Find out how much bad data is costing you today with Melissa’s Ecommerce ROI Calculator and explore the address verification tools that will help you save big on delivery.

Melissa Empowers Global Business with Release of New World Encyclopedia of Address Formats

Melissa Team | 2020, Global Address Verification, International Address Verification, Mailing & Shipping, Press Release

World Encyclopedia of Address Formats

Comprehensive International Mailing Guide Available in Simple and Accessible Reference Format via Amazon

Rancho Santa Margarita, CALIF – March 18, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced availability of its “World Encyclopedia of Address Formats,” a comprehensive guide to international mailing designed to provide expert address accuracy and management insight to businesses of every size and budget.

“The address is the foundation of data-driven success,” said Ray Melissa, President, Founder and CEO, Melissa. “Addresses are not only essential for communication and order fulfillment; an accurate address can lead to important location analytics, fraud prevention initiatives, enhanced customer journeys and increased brand value. The address has a direct impact on much of a business’s success.”

Melissa has spent decades building cutting-edge solutions aimed at address and customer contact data accuracy, and continually fine-tunes its rule sets, parsing and proprietary address engines to offer unparalleled results. By partnering with the United States Postal Service® and some of the largest postal organizations in the world—including Canada Post®, Royal Mail®, Deutsche Post®, the Universal Postal Union and more—Melissa is able to stay ahead of emerging and shifting global challenges and opportunities.

Melissa’s “World Encyclopedia of Address Formats” is available for US$29 (plus shipping and handling) and represents the culmination of 35 years of expertise and presents detailed country chapters outlining specific address standards. With step-by-step instructions, companies can readily format an address per each country’s regulations, streamlining order shipments or the entering of address data in the process.

To tap into Melissa’s broad address format expertise, purchase the encyclopedia via Amazon or the Melissa website.

To connect with members of Melissa’s global intelligence team for additional information, support and solutions, visit or call 1-800-MELISSA.

World Encyclopedia of Address Formats

About Melissa

Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. Melissa supports its global clientele with sales and service from key locations in the United States, United Kingdom, Germany, Australia, Singapore, and India. For more information or free product trials, visit or call 1-800-MELISSA (635-4772).

Media contacts

Greg Brown
Vice President, Global Marketing, Melissa
+1-800-635-4772 x1130

Jacqueline Zerbst, MPowered PR for Melissa

Address Autocomplete for eCommerce: Logistics

Melissa UK Team | Address Quality, Ecommerce, Express Entry, Location Intelligence, Mailing & Shipping, Postal Service

Faster and More Efficient Deliveries

Following the first part to this series Address Autocomplete for eCommerce: Better Conversion Rates, highlighting the aspects of a better UX experience for better conversion rates, we would now like to dive into the logistics element of this location intelligence solution, and the impacts it can have on a business.

First and foremost, businesses that do rely on logistics as part of everyday practice will quite commonly face the problem of failed deliveries. Reports state that this overhead can cost businesses up to an average of $230,000 with almost half of this figure being amounted to inaccurate address data.

Quite often, to keep customer satisfaction, 55% of retailers will refund the delivery charges back to the customer while 41% offer a discount voucher to make up for the error. In addition, 52% will have to cover the initial cost of re-delivery and not to mention potential damage to brand reputation.

With the above costs adding up, it makes a substantial impact on business performance, UK business retailers, in particular, paying an average price of £15 per failed delivery.

The way that an address lookup tool can avoid this problem is being able to give verified postal addresses at the point of entry. This guarantees that only valid postal addresses data is passed once it’s in the hands of the logistics service. Additionally, with clean address data, the tool will inevitably increase on-time delivery rates which we know is another issue foreseen in logistics.

So, what do we mean by on-time delivery? (OTD)

A metric that is measured based on the amount of orders being placed, to the amount of orders being delivered on time. OTD is measured in different ways depending on the organisation, per to say to entail the success rate between the two benchmarks in the given period and to identify any issues between orders placed and the initial delivery process.

This metric is especially viable to businesses starting to adapt to the trend of “future online delivery” being able to offer time slots within the day and even same-day delivery.

With the likes of Walmart and Argos following Amazon in this trend, the amounts of other eCommerce and logistics providers will soon need to respond to the expectations customers will have to this nature.

Trying to introduce such a trend will come with even more pressure, having to manage speedy deliveries to the right address, at the right time, the first time around. Costs of re-delivery and not meeting the expectation would account to more back draws, making location intelligence software increasingly important.

We can see that the price of delivery is a major factor in a retailer’s brand, but the attitudes and behaviour towards the improvements to logistics have surmounted this incentive. Customers are wanting more and more from their retailers; they need to be ready to keep up with their expectations. The right starting point is to implement the right tools.

Experience this solution first-hand with a free trial. 

Address Autocomplete for eCommerce: Better Conversion Rates

Melissa UK Team | Address Quality, Ecommerce, Location Intelligence, Mailing & Shipping

Better UX Experience for Better Conversion Rates –

I’m sure to anyone reading this you would have experienced dropping off at the final stage of the checkout process, entering your details to the point of payment. Recent studies have shown that cart abandonment is still in the higher figures of 60 – 70%, furthermore nearly half those who abandon is due to an overly lengthy or complicated checkout process. With the advancement of androids, mobile shopping or now known mCommerce is starting to have uptake over desktop shopping, none the less the conversion rates of checkout still hinder around the same of the above statistic.

One main element to issue is improving the UX experience. As we know, filling out online forms can be a nightmare, we all want a quick and easy check out process, hassle-free insurance quotes or simply an easy breeze customer registration.

Overall, the less you have to fill out the better. Melissa’s address lookup tool offers a drop-down list of verified postal addresses based on the user’s entry, This, in turn, works as an internet search engine for any address entered into the system, saving users time with up to 70% of reduced keystrokes giving an overall better UX experience.

This tool also enables a good flow of data entry for users that are on mobile devices giving that address search engine, and not the typical inbuilt auto-correction that we know everyone hates when trying to enter in your personal information during this stage.

Combined with Geocoding –

Another powerful way to reduce shopping cart abandonment is to offer predictive shipping. This is famously used by retail giant Amazon. With the additional use of a geolocation tool it enables the calculation of the shopper’s precise distance from distribution points, enabling a quick calculation of shipping costs at several price levels. When customers can choose the right shipping option before checkout, they’re less likely to abandon their carts at the last minute.

This combination can also work to the extent of assessing risk, if you are selling insurance online perhaps, adding geocoding in combination with address autocomplete unlocks the ability to pinpoint lat and long coordinates linked in the address to spot risk in areas such as earthquakes, flooding, etc. This also helps give insurance consultants clearer insight to make further decisions on evaluating a quote.

Together or in single-use, they entirely eliminate any headaches in incorrect or invalid address data, give a clearer insight into customer data leading to a more accurate CRM system, persistent logistics which in turn leads to a better overall customer experience.

Our customer success stories from brands like WCA, HUF and Jerrys Artarama to learn more about this solution. alternatively experience it first hand with a free trial.