Melissa Shares Smart, Sharp Tools for ‘No Junk, Just Mail’ at National Postal Forum

Melissa Team | 2021, Data Enhancement, data hygiene, Direct Mail, Mailing Lists, National Postal Forum(NPF), Press Release, Trade show

More relevant than ever, direct mail benefits from ongoing address management as foundation to an effective postal strategy

Rancho Santa Margarita, CALIF – September 16, 2021 – Melissa, a leading provider of global data quality and address management solutions, today advocated ‘no junk, just mail’ as the key to an effective and competitive postal strategy for direct mailers.… Read More

What is Date of Death Data & Why Is It Useful?

Melissa Team | Direct Mail, Global Data Quality, Identity Verification, Mailing, Mailing Lists, Personator | , , , ,

Death-related data obtained from Social Security records, obituaries and other sources can be used for many purposes. When it comes to direct marketing, verifying death dates and removing deceased individuals from your mailing lists can benefit your business in several ways.… Read More

Leaking Profits? Plug up the UAA Drain!

Melissa Team | Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Article, Direct Mail, Mailing, Mailing & Shipping, Mailing Lists, NCOA, PAVE Certified | , , , , , , , , ,

Are you struggling to keep printing postage and service costs down? One culprit that could be putting a drain on your profit is return mail. You’d be surprised how undeliverable-as-addressed mail (UAA) can operate like a small tax on your business – costing a little bit in a lot of areas.… Read More