Category: Golden Record | Global Intelligence Blog

Why Clean Customer Data is Crucial for E-Retailers During and Post Pandemic

Melissa UK Team | Data Audit, Data Cleansing, Ecommerce, Fuzzy Matching, Global Address Verification, Global Data Quality, Global Email, Global Name, Global Phone Verification, Golden Record, Identity Verification, IP Location

COVID lock-down has caused ongoing consumer fears about situating in busy public areas, leading to a downturn in high street sales for retailers, as a result, a greater appreciation for the convenience of online shopping has led to those in eCommerce experiencing a surge in sales during the pandemic.… Read More

Is Your Data GDPR Compliant Yet?

Melissa Team | Address Quality, Article, Big Data, Data Cleansing, Data Governance, GDPR, Global Address Verification, Global Business, Global Data Quality, Global Email, Global ID Verification, Global IP Locator, Global Name, Global Phone Verification, Golden Record, Identity Resolution | Data Protection, data quality, Data Regulation, Digital Identity Verification, EU Data, GDPR, identify matching records, matching, Single Customer View

If you work with data, or if data is important to your brand, you’ve no doubt heard about GDPR. The General Data Protection Regulation is a piece of legislation which came into effect across the European Union on May 25, 2018.… Read More

Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions

Author | Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Analyzing Data, Analyzing Data Quality, Article, Big Data, BusinessCoder, Canada Post, Canadian Change of Address, CASS Certification, Clean Suite, Data Cleansing, Data Enhancement, Data Enrichment, Data Matching, Data Profiling, Data Quality, Demographics, Digital Identity Verification, Direct Mail, Duplicate Elimination, eIDV, Email Append, Email Marketing, Email Verification, Firmographics, Fuzzy Matching, Geocoding, Global Address Verification, Global Data Quality, Global Email, Global ID Verification, Global IP Locator, Global Name, Global Phone Verification, Golden Record, HIPAA, Householding, Identity Resolution, International Address Verification, IP Location, Location Intelligence, Mailing & Shipping, Mailing Lists, Marketing, MAT, Matching, MDM, Melissa Developer, Melissa Informatics, NCOA, News & Events, PAVE Certified, Presorting, Press Release, Property Data, Quick Tips, Record Linkage, Tips & Solutions, U.S. Property Service, Web API | analytics, BI, big data, business intelligence and analytics, change of address, cleansing, COA, contact data quality, data quality, Data Solutions, data tools, deduping, demographics, enrichment, firmographics, global data quality, IP Location, matching, MDM, property data, survivorship, target marketing, updating, verification

New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls

Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the importance of good data, including how to address the full spectrum of data quality from point-of-entry ID verification to deduping, and cautions against the pitfalls of bad data and its negative impact to any business.… Read More

Record Matching Made Easy with MatchUp Web Service

Blog Administrator | Data Governance, Data Integration, Data Management, Data Matching, Data Quality, Data Quality Components for SSIS, Data Steward, Data Warehouse, Duplicate Elimination, Fuzzy Matching, Golden Record, Householding, Identity Resolution, Record Linkage, SQL Server Integration Services, SSIS, Survivorship | data matching, data quality, deduplication, duplicate elimination, Fuzzy Matching, Golden Record, record matching, survivorship

MatchUp^®,
Melissa’s solution to identify and eliminate duplicate records, is now
available as a web service for batch processes, fulfilling one of most frequent
requests from our customers – accurate database matching without maintaining
and linking to libraries, or shelling out to the necessary locally-hosted data
files.… Read More

How to Create a Golden Record

Blog Administrator | Data Cleansing, Golden Record | clean data, data solution, Golden Record

Some common goals in database administration include
maintaining clean and effective patient data. A step that is often overlooked
comes as the final step of the process and is importance for the purposes of
survivorship, it is known as the “Golden Record”.… Read More