Demographics – Global Intelligence Blog

April 17, 2019 Melissa Team Address Correction, Address Standardization, Address Validation, Address Verification, Customer Identities, Data Cleansing, Data Enhancement, Data Enrichment, Demographics, Digital Identity Verification, Ecommerce, eIDV, EIV, Email Verification, Full Contact Authentication, Geocoding, Global Address Verification, Global ID Verification, Global Phone Verification, Identity Resolution, International Address Verification, Personator World

Capturing Current & Correct Customer Data – Why is it so Important in E-Commerce?

Up Close & Personal – The Four P’s of People Data Nothing holds more value for ecommerce organizations than accurate people data – name, address, phone, email and demographics. We have outlined four major factors that impact the success of a business and increase customer satisfaction in regards to accurate and complete people data. 1. Protect your organization – By…

March 6, 2019March 5, 2019 Author Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Analyzing Data, Analyzing Data Quality, Article, Big Data, BusinessCoder, Canada Post, Canadian Change of Address, CASS Certification, Clean Suite, Data Cleansing, Data Enhancement, Data Enrichment, Data Matching, Data Profiling, Data Quality, Demographics, Digital Identity Verification, Direct Mail, Duplicate Elimination, eIDV, Email Append, Email Marketing, Email Verification, Firmographics, Fuzzy Matching, Geocoding, Global Address Verification, Global Data Quality, Global Email, Global ID Verification, Global IP Locator, Global Name, Global Phone Verification, Golden Record, HIPAA, Householding, Identity Resolution, International Address Verification, IP Location, Location Intelligence, Mailing & Shipping, Mailing Lists, Marketing, MAT, Matching, MDM, Melissa Developer, Melissa Informatics, NCOA, News & Events, PAVE Certified, Presorting, Press Release, Property Data, Quick Tips, Record Linkage, Tips & Solutions, U.S. Property Service, Web API

Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions

New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the importance of good data, including how…

February 21, 2019 Author Data Enhancement, Data Enrichment, Demographics, Digital Identity Verification, Personator

How useful is demographic data for targeted advertising use?

Demographic data can be very useful for an advertiser to know who his target customer is. As an example, knowledge about a family’s household income can be used by a realtor when marketing a potential home to a client. Likewise, banks can use an individual’s income and occupation to properly target services and products such as credit cards to people…

November 1, 2017 Blog Administrator Address Check, Address Correction, Address Quality, Address Search, Address Standardization, Address Validation, Address Verification, Analyzing Data, BusinessCoder, Data Audit, Data Cleansing, Data Enhancement, Data Enrichment, Data Management, Data Quality, Demographics, Firmographics, Global Address Verification, Global Data Quality

Introducing Business Coder for United Kingdom

Melissa is happy to announce the release of our Business Coder service for UK, where you can verify, validate, and append firmographics for businesses in the UK. Originally servicing only the US, our webservice now expands to the UK as one of our more popular demands for business identification. Our Business Coder UK webservice can help provide address cleansing and…

January 28, 2015 Blog Administrator Address Verification, Analyzing Data, Analyzing Data Quality, Data Quality, Data Quality Uplift, Demographics, Personator, Press Release

Melissa Data Adds Real-Time Demographics to Personator, Flagship Contact Verification and Append Cloud Service

Comprehensive Business and Lifestyle Data Enriches Customer Records, Improves Marketing Business Intelligence Rancho Santa Margarita, CALIF - January 28, 2015 - Melissa Data, a leading provider of contact data quality and address management solutions, today announced the addition of demographic data to Personator, the company's flagship contact verification and append service. An all-in-one cloud service to correct and complete contact…