How to Maximise Trading During the Festive Season

Melissa UK Team | 2020, Data Audit, Data Cleansing, Data Quality, Ecommerce

The festive season is vastly creeping upon us, with Black Friday around the corner, retailers must turn their throughs to what will be their most profitable period – quarter 4.
In normal circumstances during Black Friday and even Cyber Monday, we would see a barrage of sale hungry consumers rushing around the high street taking advantage of their favourite brick and motor stores to an over surge of eCommerce sales.… Read More

CRM Maintenance: A Step by Step Guide on How to Clean & Maintain your CRM Database

Melissa UK Team | CRM, Data Audit, Data Cleansing, Data Enhancement, Data Enrichment, Data Management, Data Matching, Data Quality, Data Quality Services, Deduping, Email Verification, Global Address Verification

As many of you know, a customer relationship management (CRM) platform is a vital part of the sales process, which entails keeping customers and prospects happy while moving them through the CRM pipeline. But many businesses forget the role CRM plays in the entire customer life cycle.… Read More

Your Deduplication Processes May be Leaving You at Risk for GDPR Fines

Melissa Team | Article, Data Audit, Data Matching, Data Quality, Duplicate Elimination, Fuzzy Matching, GDPR, Global Business, Global Data Quality, Identity Resolution | , , , , , , , , ,

Once-trusted fuzzy matching algorithms may be leaving your organization vulnerable to hefty GDPR fines. The balancing act of false-positives and false-negatives in single customer view (SCV) systems used to favor the false-negative side, with near negligible error results. However, the standard of that balancing act has now been redefined by the GDPR regulations.… Read More