Data Audit – Global Intelligence Blog

February 27, 2020March 17, 2020 Melissa UK Team CRM, Data Audit, Data Cleansing, Data Enhancement, Data Enrichment, Data Management, Data Matching, Data Quality, Data Quality Services, Deduping, Email Verification, Global Address Verification

CRM Maintenance: A Step by Step Guide on How to Clean & Maintain your CRM Database

As many of you know, a customer relationship management (CRM) platform is a vital part of the sales process, which entails keeping customers and prospects happy while moving them through the CRM pipeline. But many businesses forget the role CRM plays in the entire customer life cycle. CRM platforms can be used for continuous communications with current and potential prospects…

April 29, 2019April 18, 2019 Melissa Team Article, Data Audit, Data Matching, Data Quality, Duplicate Elimination, Fuzzy Matching, GDPR, Global Business, Global Data Quality, Identity Resolution

Your Deduplication Processes May be Leaving You at Risk for GDPR Fines

Once-trusted fuzzy matching algorithms may be leaving your organization vulnerable to hefty GDPR fines. The balancing act of false-positives and false-negatives in single customer view (SCV) systems used to favor the false-negative side, with near negligible error results. However, the standard of that balancing act has now been redefined by the GDPR regulations. Find out how GDPR has moved the…

January 21, 2019 Melissa UK Team Analyzing Data, Analyzing Data Quality, Article, Data Audit, Data Cleansing, Data Enhancement, Data Enrichment, Data Governance, Data Integration, Data Management, Data Matching, Data Migration, Data Profiling, Data Quality, Data Quality Services, Express Entry, FinTech, GDPR, Global Address Verification, Global Data Quality, Global ID Verification, Global Name, Global Phone Verification, International Address Verification, United Kingdom

When does Big Data become Bad Data?

Last month, we spoke about big data and the importance of leveraging such data to provide insights to drive better informed business decisions. But at what point does this data become useless? As we mentioned, big data provides detailed insight as it draws upon information from a number of sources and data points and thus, big data can reveal new…

October 11, 2018 Melissa UK Team Analyzing Data, Analyzing Data Quality, Big Data, Data Audit, Data Cleansing, Data Quality, Data Quality Services, United Kingdom

What’s all the fuss about Big Data?

According to data analytics company SAS, big data is a term used to describe large volumes of data, whether structured or unstructured, that businesses deal with on a daily basis. Big data can be broken down into the three Vs: Volume: businesses collect data from various sources and with increasing use of the internet and social platforms, there is more…

May 22, 2018 Melissa Team Data Audit, Data Governance, Data Quality, GDPR, Global Data Quality, MDM, News & Events

Melissa-Powered GDPR Risk Audits from DataDelta Uncover Hidden Risks in Right to Erasure Compliance

Inspired by GDPR Survey Results, Audits Reveal Blind Spot in Accuracy Assumptions of Single Customer View Platforms Melissa, a leading provider of global contact data quality and identity verification solutions, and DataDelta, a 14-year leader in Master Data Management (MDM) match accuracy analytics, today announced two new audit solutions to support governance, risk, and compliance officers in complying with the E.U.’s…

November 9, 2017 Blog Administrator Data Audit, Data Cleansing, Data Enhancement, Data Enrichment, Data Management, Data Quality, Data Quality Assessment, Global Data Quality, Personator World

Know Your Customer with Personator World – Cloud-Based Identity Resolution and Verification Engine

By Kevin Ubay-Ubay, Sales EngineerPersonator World is Melissa's new powerful cloud based web service that gives a simple and single way to clean and verify your contact data globally. This service leverages our experience in name, phone, address & email validation to provide comprehensive contact checking and combines high quality identity level verification. Some examples of where our new web…

November 1, 2017 Blog Administrator Address Check, Address Correction, Address Quality, Address Search, Address Standardization, Address Validation, Address Verification, Analyzing Data, BusinessCoder, Data Audit, Data Cleansing, Data Enhancement, Data Enrichment, Data Management, Data Quality, Demographics, Firmographics, Global Address Verification, Global Data Quality

Introducing Business Coder for United Kingdom

Melissa is happy to announce the release of our Business Coder service for UK, where you can verify, validate, and append firmographics for businesses in the UK. Originally servicing only the US, our webservice now expands to the UK as one of our more popular demands for business identification. Our Business Coder UK webservice can help provide address cleansing and…

September 27, 2017 Blog Administrator Data Audit, Data Cleansing, Data Enhancement, Data Enrichment, Data Matching, Data Profiling, Data Quality, Data Quality Assessment, Tips & Solutions

Discover Data Quality Issues Before they Arise

By Taky Djarou, Data Quality Analyst Melissa has released its new data Profiler API. The Profiler Object offers a unique approach to profiling your data, combining years of contact data quality experience, the power of many Melissa Objects, and data source tables to help you dig deeper into your data and return hundreds of properties about the input table, columns…

June 6, 2013 Blog Administrator Address Quality, Analyzing Data, Analyzing Data Quality, Data Audit, Data Quality, Data Quality Assessment

Ask First, Fix Later

By Elliot King Like the Boston Red Sox breaking their fans' hearts, almost inevitably (stress on the almost) you will discover that some percentage of your data is wrong. The realization that you have data quality problems may come about for few reasons: 1) you've looked under the hood of your data systems by conducting a data assessment or 2)…

March 2, 2012 Blog Administrator Data Audit, Data Quality

Why You Need a Data Audit

Everybody makes mistakes and those mistakes have consequences. As enterprises rely more heavily on data to make decisions and drive processes, the quality of that data becomes more critical to the overall success of the organization. In many cases, the impact of bad data is not too hard to identify--direct marketing campaigns with high numbers of email bounce-backs or undeliverable…