Make Your Direct Mail Flow From Outside to Inside
Blog Administrator | Article, Copy/Design, Direct Mail |
4 Tips to Save Money on Printing
Melissa Team | Article, Copy/Design, Direct Mail |
Money Saving Tip #1: Choose an efficient flat size
With paper costs accounting for 25 percent or more of a print job’s cost, it pays to be smart about paper.
You will always get a better deal on printing when your piece fits on the printing paper with little off-cut, the part of the sheet trimmed away and tossed directly into the recycling bin.
Print Planning at the Arm-Waving Stage
Blog Administrator | Article, Copy/Design, Direct Mail |
11 Tricks for Getting Your Envelopes Opened
Blog Administrator | Article, Copy/Design, Direct Mail |
By Dean Rieck, direct mail copywriter
You should not expect an envelope to position your product. You should not use it to show off your design skills. Its job is not to entertain or amuse. You are not required to cover it with clever copy to impress a client. Aside from holding together the contents until delivered, an envelope only has one job: to get opened.… Read More