Good News: Print and Mail are Alive and Well

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By Nancy DeDiemar, president, Printing Resources of Southern California
It is about time that quick printers got some good news, and here it is:
Print and mail are alive and well!
Contrary to conventional wisdom among customers and even some printers that direct mail is “junk” mail, or “old” technology, or incompatible with environmental stewardship, print and mail remain an important part of any effective marketing program.
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Make Your Direct Mail Flow From Outside to Inside

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By Andrea Ratajczak, seasoned marketing consultant & co-founder of PDA Marketing
If you want your direct mail piece to be one of the 66 percent that gets opened and read, rather than the 34 percent that gets thrown away unopened, you’ll have to design a compelling outer envelope among many other things. It is hard to say; however, how much of the 66 percent just gets opened and thrown away with no response from the recipient.
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4 Tips to Save Money on Printing

Melissa Team | Article, Copy/Design, Direct Mail | , ,
By Nani Paape, independent project facilitator

Money Saving Tip #1: Choose an efficient flat size
With paper costs accounting for 25 percent or more of a print job’s cost, it pays to be smart about paper.

You will always get a better deal on printing when your piece fits on the printing paper with little off-cut, the part of the sheet trimmed away and tossed directly into the recycling bin.

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Print Planning at the Arm-Waving Stage

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By Nani Paape, independent project facilitator 
I like to get in the loop with a print project while it’s still at the arm-waving stage. That’s the time when designers are just beginning to dream up design solutions, but haven’t done too much designing. Sometimes the entire design team gets together at this point; other times it’s just me and the lead designer.
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11 Tricks for Getting Your Envelopes Opened

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By Dean Rieck, direct mail copywriter

You should not expect an envelope to position your product. You should not use it to show off your design skills. Its job is not to entertain or amuse. You are not required to cover it with clever copy to impress a client. Aside from holding together the contents until delivered, an envelope only has one job: to get opened.… Read More