Big Data | Global Intelligence Blog

Melissa Highlights Big Data Quality Tools at CDAO Singapore

Melissa Team | Big Data, Data Quality, Global Data Quality, Identity Resolution, News & Events

Seamless Data Quality Powers Actionable Intelligence from Customer Data

Singapore – July 16, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced it will demonstrate its comprehensive suite of Big Data Quality tools and services at Chief Data & Analytics Officer Singapore, July 23-24, 2019.… Read More

How to Drain a Murky, Big Data Swamp

Melissa Team | Article, Big Data, Data Cleansing, Data Governance, Data Quality | big data, data governance, data lake, data swamp, data verification, DZone

Gathering data without proper governance can turn data lakes into data swamps – devoid of metadata management, rife with duplication, plagued with errors, and presenting an opaque view of your operations. But Big Data verification and governance solutions can transform expanding data volumes into trusted, actionable information across the enterprise.… Read More

Is Your Data GDPR Compliant Yet?

Melissa Team | Address Quality, Article, Big Data, Data Cleansing, Data Governance, GDPR, Global Address Verification, Global Business, Global Data Quality, Global Email, Global ID Verification, Global IP Locator, Global Name, Global Phone Verification, Golden Record, Identity Resolution | Data Protection, data quality, Data Regulation, Digital Identity Verification, EU Data, GDPR, identify matching records, matching, Single Customer View

If you work with data, or if data is important to your brand, you’ve no doubt heard about GDPR. The General Data Protection Regulation is a piece of legislation which came into effect across the European Union on May 25, 2018.… Read More

Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions

Author | Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Analyzing Data, Analyzing Data Quality, Article, Big Data, BusinessCoder, Canada Post, Canadian Change of Address, CASS Certification, Clean Suite, Data Cleansing, Data Enhancement, Data Enrichment, Data Matching, Data Profiling, Data Quality, Demographics, Digital Identity Verification, Direct Mail, Duplicate Elimination, eIDV, Email Append, Email Marketing, Email Verification, Firmographics, Fuzzy Matching, Geocoding, Global Address Verification, Global Data Quality, Global Email, Global ID Verification, Global IP Locator, Global Name, Global Phone Verification, Golden Record, HIPAA, Householding, Identity Resolution, International Address Verification, IP Location, Location Intelligence, Mailing & Shipping, Mailing Lists, Marketing, MAT, Matching, MDM, Melissa Developer, Melissa Informatics, NCOA, News & Events, PAVE Certified, Presorting, Press Release, Property Data, Quick Tips, Record Linkage, Tips & Solutions, U.S. Property Service, Web API | analytics, BI, big data, business intelligence and analytics, change of address, cleansing, COA, contact data quality, data quality, Data Solutions, data tools, deduping, demographics, enrichment, firmographics, global data quality, IP Location, matching, MDM, property data, survivorship, target marketing, updating, verification

New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls

Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the importance of good data, including how to address the full spectrum of data quality from point-of-entry ID verification to deduping, and cautions against the pitfalls of bad data and its negative impact to any business.… Read More

The Half-Life of Data

Author | Big Data, Data Cleansing, Data Quality, Global Data Quality | bad data, data cleansing, data quality, half-life of data, NoCOUG, Oracle

Data is the new oil of the digital economy. Effectively used, data can help organizations to better understand customer needs and provide winning strategies to meet them. But the data you depend on to make these important decisions is always in flux.… Read More