The Half-Life of Data

Data is the new oil of the digital economy. Effectively used, data can help organizations to better understand customer needs and provide winning strategies to meet them. But the data you depend on to make these important decisions is always in flux. In The Half-Life of Data, Bud Walker, Vice President of Enterprise Sales and Strategy for Melissa, breaks down…

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The Role of Data Quality for Charities

2% of contact data is subject to inaccuracies every month which means that almost 25% of data is corrupted on an annual basis. However, new statistics demonstrate that organisations find almost 30% of their contact data to be inaccurate. This is not an alarming statistic as smart technology has meant that we are more connected than ever, but it has…

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Data Quality? That’s not in my job description!

It may not be explicitly stated but ensuring your company has good quality data is part of your job role. Why? Because all of us depend on data to do our work and if this data contains errors, it makes your job more complicated. What would I need to do? You need to advocate for data quality. When you come…

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Fintech Connect 2018

Promising to be Europe’s most exciting fintech trade show, there was a real buzz surrounding Fintech Connect. The team had high hopes and we were not disappointed – Fintech Connect was a fantastic two days and we had a great time meeting other exhibitors and talking to a number of individuals about all things KYC and AML. Day 1 was…

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Melissa’s Trust and Compliance Checklist Promotes Comprehensive Enterprise Data Quality

Company Receives SOC2 Certification; Outlines Criteria for Trusted Data in Banking, Healthcare, Marketing and More Melissa, a leading provider of global contact data quality and identity verification solutions, today announced its trust and compliance checklist, helping enterprises understand and evaluate complex criteria for secure, optimized data quality operations. The company is committed to trust and compliance leadership, securing its continued SOC2…

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What’s all the fuss about Big Data?

According to data analytics company SAS, big data is a term used to describe large volumes of data, whether structured or unstructured, that businesses deal with on a daily basis. Big data can be broken down into the three Vs: Volume: businesses collect data from various sources and with increasing use of the internet and social platforms, there is more…

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Another successful event for Team UK! #TFM18

Last week, the team had a fantastic time at Technology for Marketing 2018. It was fun-filled and jam packed two days but we couldn’t have wished for a better two days at the event. Although, getting to Olympia London was a slight issue with train delays running havoc on the event schedule, the team all made it in piece for…

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Product Announcement: UNISON – Achieve Big Data Success

Introduction Around the data steward world, there is a desire for something innovative, fresh, powerful, and most importantly, secure! Large corporations are constantly searching for tools to streamline their workflow – a tool that will make their employees more efficient and reduce the ‘busy work’ of analytics. UNISON will be the platform that will take the world of data by…

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Melissa Informatics Advances Big Data Promise with Semantics and Machine Reasoning

Free Webinar Features Enterprise Data Curation and Integration to Extract Value from Complex Data Lakes Melissa, a leading provider of global contact data quality and identity verification solutions, today announced its informatics division, Melissa Informatics, is advancing the promise of big data using semantic technologies and machine reasoning. These tools help break through enterprise bottlenecks by enabling targeted data curation, integration,…

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