Big Data – Global Intelligence Blog

May 13, 2019May 9, 2019 Melissa Team Article, Big Data, Data Cleansing, Data Governance, Data Quality

How to Drain a Murky, Big Data Swamp

Gathering data without proper governance can turn data lakes into data swamps – devoid of metadata management, rife with duplication, plagued with errors, and presenting an opaque view of your operations. But Big Data verification and governance solutions can transform expanding data volumes into trusted, actionable information across the enterprise. Melissa’s V.P. of Enterprise Sales and Strategy, Bud Walker, shares…

April 22, 2019April 17, 2019 Melissa Team Address Quality, Article, Big Data, Data Cleansing, Data Governance, GDPR, Global Address Verification, Global Business, Global Data Quality, Global Email, Global ID Verification, Global IP Locator, Global Name, Global Phone Verification, Golden Record, Identity Resolution

Is Your Data GDPR Compliant Yet?

If you work with data, or if data is important to your brand, you’ve no doubt heard about GDPR. The General Data Protection Regulation is a piece of legislation which came into effect across the European Union on May 25, 2018. It not only affects European organizations, but any companies worldwide who market and have eCommerce operations that reach a…

March 6, 2019March 5, 2019 Author Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Analyzing Data, Analyzing Data Quality, Article, Big Data, BusinessCoder, Canada Post, Canadian Change of Address, CASS Certification, Clean Suite, Data Cleansing, Data Enhancement, Data Enrichment, Data Matching, Data Profiling, Data Quality, Demographics, Digital Identity Verification, Direct Mail, Duplicate Elimination, eIDV, Email Append, Email Marketing, Email Verification, Firmographics, Fuzzy Matching, Geocoding, Global Address Verification, Global Data Quality, Global Email, Global ID Verification, Global IP Locator, Global Name, Global Phone Verification, Golden Record, HIPAA, Householding, Identity Resolution, International Address Verification, IP Location, Location Intelligence, Mailing & Shipping, Mailing Lists, Marketing, MAT, Matching, MDM, Melissa Developer, Melissa Informatics, NCOA, News & Events, PAVE Certified, Presorting, Press Release, Property Data, Quick Tips, Record Linkage, Tips & Solutions, U.S. Property Service, Web API

Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions

New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the importance of good data, including how…

February 21, 2019 Author Big Data, Data Cleansing, Data Quality, Global Data Quality

The Half-Life of Data

Data is the new oil of the digital economy. Effectively used, data can help organizations to better understand customer needs and provide winning strategies to meet them. But the data you depend on to make these important decisions is always in flux. In The Half-Life of Data, Bud Walker, Vice President of Enterprise Sales and Strategy for Melissa, breaks down…

February 4, 2019January 21, 2019 Melissa UK Team Address Check, Address Correction, Address Quality, Address Verification, Analyzing Data, Analyzing Data Quality, Big Data, Data Management, Data Matching, Data Profiling, Data Quality, Data Quality Assessment, United Kingdom

The Role of Data Quality for Charities

2% of contact data is subject to inaccuracies every month which means that almost 25% of data is corrupted on an annual basis. However, new statistics demonstrate that organisations find almost 30% of their contact data to be inaccurate. This is not an alarming statistic as smart technology has meant that we are more connected than ever, but it has…

January 10, 2019 Melissa UK Team Big Data, Data Cleansing, Data Enhancement, Data Enrichment, Data Management, Data Matching, Data Quality, United Kingdom

Data Quality? That’s not in my job description!

It may not be explicitly stated but ensuring your company has good quality data is part of your job role. Why? Because all of us depend on data to do our work and if this data contains errors, it makes your job more complicated. What would I need to do? You need to advocate for data quality. When you come…

December 14, 2018January 2, 2019 Melissa UK Team

Fintech Connect 2018

Promising to be Europe’s most exciting fintech trade show, there was a real buzz surrounding Fintech Connect. The team had high hopes and we were not disappointed – Fintech Connect was a fantastic two days and we had a great time meeting other exhibitors and talking to a number of individuals about all things KYC and AML. Day 1 was…

December 12, 2018 Melissa Team Address Quality, Article, Big Data, CASS Certification, Data Cleansing, Data Enrichment, Data Governance, Data Management, Data Quality, Global Address Verification, Global ID Verification, HIPAA, News & Events, Postal Address Standards, SOC2, USPS

Melissa’s Trust and Compliance Checklist Promotes Comprehensive Enterprise Data Quality

Company Receives SOC2 Certification; Outlines Criteria for Trusted Data in Banking, Healthcare, Marketing and More Melissa, a leading provider of global contact data quality and identity verification solutions, today announced its trust and compliance checklist, helping enterprises understand and evaluate complex criteria for secure, optimized data quality operations. The company is committed to trust and compliance leadership, securing its continued SOC2…

October 11, 2018 Melissa UK Team Analyzing Data, Analyzing Data Quality, Big Data, Data Audit, Data Cleansing, Data Quality, Data Quality Services, United Kingdom

What’s all the fuss about Big Data?

According to data analytics company SAS, big data is a term used to describe large volumes of data, whether structured or unstructured, that businesses deal with on a daily basis. Big data can be broken down into the three Vs: Volume: businesses collect data from various sources and with increasing use of the internet and social platforms, there is more…

October 2, 2018 Melissa UK Team Article, Big Data, News & Events, United Kingdom

Another successful event for Team UK! #TFM18

Last week, the team had a fantastic time at Technology for Marketing 2018. It was fun-filled and jam packed two days but we couldn’t have wished for a better two days at the event. Although, getting to Olympia London was a slight issue with train delays running havoc on the event schedule, the team all made it in piece for…