The Role of Data Quality for Charities

Melissa UK Team | Address Check, Address Correction, Address Quality, Address Verification, Analyzing Data, Analyzing Data Quality, Big Data, Data Management, Data Matching, Data Profiling, Data Quality, Data Quality Assessment, United Kingdom

2% of contact data is subject to inaccuracies every month which means that almost 25% of data is corrupted on an annual basis. However, new statistics demonstrate that organisations find almost 30% of their contact data to be inaccurate.

This is not an alarming statistic as smart technology has meant that we are more connected than ever, but it has created distance between organisations and clients.… Read More

When does Big Data become Bad Data?

Melissa UK Team | Analyzing Data, Analyzing Data Quality, Article, Data Audit, Data Cleansing, Data Enhancement, Data Enrichment, Data Governance, Data Integration, Data Management, Data Matching, Data Migration, Data Profiling, Data Quality, Data Quality Services, Express Entry, FinTech, GDPR, Global Address Verification, Global Data Quality, Global ID Verification, Global Name, Global Phone Verification, International Address Verification, United Kingdom

Last month, we spoke about big data and the importance of leveraging such data to provide insights to drive better informed business decisions. But at what point does this data become useless?

As we mentioned, big data provides detailed insight as it draws upon information from a number of sources and data points and thus, big data can reveal new opportunities, insights on customer behaviour and forecast changes in the industry, all of which will help an organisation’s success.… Read More

The Generation of the mobile phone

Melissa UK Team | Analyzing Data, Article, Clean Suite, CRM, Data Cleansing, Data Enhancement, Data Quality, United Kingdom | , , , ,

Mobile phones sales have been increasing year in year out and the number of mobile users is expected to surpass five billion by 2019. It was estimated that approximately 63% of the world population owned a mobile phone in 2016 and this number is due to increase to 67% in 2019.… Read More

What’s all the fuss about Big Data?

Melissa UK Team | Analyzing Data, Analyzing Data Quality, Big Data, Data Audit, Data Cleansing, Data Quality, Data Quality Services, United Kingdom | , , , ,

According to data analytics company SAS, big data is a term used to describe large volumes of data, whether structured or unstructured, that businesses deal with on a daily basis. Big data can be broken down into the three Vs:

  • Volume: businesses collect data from various sources and with increasing use of the internet and social platforms, there is more data available than ever.
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