Analyzing Data Quality – Global Intelligence Blog

July 2, 2020 Melissa DE Team 2020, Address Check, Address Quality, Address Standardization, Address Validation, Address Verification, Adressprüfung, Adressvalidierung, Analyzing Data Quality, Article, Big Data, CRM, Data Cleansing, Data Management, Data Quality, Datenqualität, E-Mail, E-Mail Validierung, Email Verification, Germany, Global Address Verification, Global Data Quality, Global Email, Global Phone Verification, International Address Verification, Phone Verification, Telefonnummer prüfen

Valide Kundendaten steigern die Wettbewerbsfähigkeit

„Daten sind das neue Gold.“ Dieses oftmals verwendete Zitat klingt einerseits abgedroschen, ist aber andererseits nach wie vor zutreffend. Oftmals ist in Big-Data-Beiträgen von der neuen Währung die Rede. Was leider häufig vernachlässigt wird, ist die Tatsache, dass bereits validierte Kundendaten von entscheidendem Wert sind. Denn was haben Anbieter davon, wenn sie über Unmengen von Analyse-Informationen verfügen, aber gleichzeitig ihre…

May 27, 2020May 27, 2020 Melissa UK Team Analyzing Data Quality, Data Matching, Deduping, Duplicate Elimination, United Kingdom

Benefits of a Single Customer View

What is a single customer view? A single customer view, also known as a 360 view on your customers is a method of consolidating all the data you have on your prospects or customers which may be of entered into your systems from various channels and merging it into one single record. Most companies will experience this problem of having…

April 21, 2020April 22, 2020 Melissa DE Team 2020, Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Adressprüfung, Adressvalidierung, Analyzing Data Quality, Big Data, Data Quality, Datenqualität, Ecommerce, Germany, Global Address Verification, Global Data Quality, International Address Verification, Postal Address Standards, Whitepaper

Melissa gibt Tipps für Erfolg im E-Commerce

Anbieter von Datenqualitäts-, Identitätsprüfungs- und Adressmanagementlösungen veröffentlicht neues kostenloses Whitepaper Köln. „Das Geheimnis des Erfolgs für internationalen E-Commerce“ – unter diesem Titel hat Melissa ein neues Whitepaper herausgegeben. Darin informieren die Experten für Datenqualitäts-, Identitätsprüfungs- und Adressmanagementlösungen auf 14 Seiten, wie falsche Adressen, Onlinebetrug und weitere Faktoren das E-Commerce-Geschäft beeinträchtigen. Gleichzeitig stellt es professionelle Lösungen vor, die Unternehmen helfen, solche…

November 25, 2019November 26, 2019 Melissa DE Team 2019, Address Quality, Analyzing Data Quality, Article, Data Management, Data Quality, Datenqualität, Germany

Datenqualität in der Customer Journey: So schaffen Unternehmen eine großartige Customer Experience

Intelligentes Datenmanagement hilft Kunden zu verstehen Wenn Kunden einer Marke den Rücken kehren, dann ist es in der Regel der Fall, wenn sie das Gefühl haben, vom Anbieter nicht wahrgenommen zu werden. Zwar kümmern sich Marketingverantwortliche grundsätzlich um ihre Kunden. Allerdings verstehen sie oft nicht, was ihre Kunden in den sozialen Medien sagen, was sie kaufen und wie sie sich…

March 6, 2019March 5, 2019 Author Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Analyzing Data, Analyzing Data Quality, Article, Big Data, BusinessCoder, Canada Post, Canadian Change of Address, CASS Certification, Clean Suite, Data Cleansing, Data Enhancement, Data Enrichment, Data Matching, Data Profiling, Data Quality, Demographics, Digital Identity Verification, Direct Mail, Duplicate Elimination, eIDV, Email Append, Email Marketing, Email Verification, Firmographics, Fuzzy Matching, Geocoding, Global Address Verification, Global Data Quality, Global Email, Global ID Verification, Global IP Locator, Global Name, Global Phone Verification, Golden Record, HIPAA, Householding, Identity Resolution, International Address Verification, IP Location, Location Intelligence, Mailing & Shipping, Mailing Lists, Marketing, MAT, Matching, MDM, Melissa Developer, Melissa Informatics, NCOA, News & Events, PAVE Certified, Presorting, Press Release, Property Data, Quick Tips, Record Linkage, Tips & Solutions, U.S. Property Service, Web API

Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions

New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the importance of good data, including how…

February 4, 2019January 21, 2019 Melissa UK Team Address Check, Address Correction, Address Quality, Address Verification, Analyzing Data, Analyzing Data Quality, Big Data, Data Management, Data Matching, Data Profiling, Data Quality, Data Quality Assessment, United Kingdom

The Role of Data Quality for Charities

2% of contact data is subject to inaccuracies every month which means that almost 25% of data is corrupted on an annual basis. However, new statistics demonstrate that organisations find almost 30% of their contact data to be inaccurate. This is not an alarming statistic as smart technology has meant that we are more connected than ever, but it has…

January 21, 2019 Melissa UK Team Analyzing Data, Analyzing Data Quality, Article, Data Audit, Data Cleansing, Data Enhancement, Data Enrichment, Data Governance, Data Integration, Data Management, Data Matching, Data Migration, Data Profiling, Data Quality, Data Quality Services, Express Entry, FinTech, GDPR, Global Address Verification, Global Data Quality, Global ID Verification, Global Name, Global Phone Verification, International Address Verification, United Kingdom

When does Big Data become Bad Data?

Last month, we spoke about big data and the importance of leveraging such data to provide insights to drive better informed business decisions. But at what point does this data become useless? As we mentioned, big data provides detailed insight as it draws upon information from a number of sources and data points and thus, big data can reveal new…

October 11, 2018 Melissa UK Team Analyzing Data, Analyzing Data Quality, Big Data, Data Audit, Data Cleansing, Data Quality, Data Quality Services, United Kingdom

What’s all the fuss about Big Data?

According to data analytics company SAS, big data is a term used to describe large volumes of data, whether structured or unstructured, that businesses deal with on a daily basis. Big data can be broken down into the three Vs: Volume: businesses collect data from various sources and with increasing use of the internet and social platforms, there is more…

May 17, 2017 Blog Administrator Analyzing Data, Analyzing Data Quality, Customer Identities, Data Cleansing, Data Enhancement, Data Enrichment, Data Quality, Full Contact Authentication, Global ID Verification, Identity Resolution, Marketing, Personator

How to Know Customers Are Who They Say They Are

In 2015 alone, 62% of companies were targets of payment fraud. As customers increasingly conduct their financial affairs online and via mobile devices, risk management and fraud prevention become more and more difficult. So, how do you know customers are who they say they are?Short of reaching through the computer, tablet, or smartphone screen and verifying a customer with your…