Benefits of a Single Customer View

What is a single customer view? A single customer view, also known as a 360 view on your customers is a method of consolidating all the data you have on your prospects or customers which may be of entered into your systems from various channels and merging it into one single record. Most companies will experience this problem of having…

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Melissa gibt Tipps für Erfolg im E-Commerce

Anbieter von Datenqualitäts-, Identitätsprüfungs- und Adressmanagementlösungen veröffentlicht neues kostenloses Whitepaper Köln. „Das Geheimnis des Erfolgs für internationalen E-Commerce“ – unter diesem Titel hat Melissa ein neues Whitepaper herausgegeben. Darin informieren die Experten für Datenqualitäts-, Identitätsprüfungs- und Adressmanagementlösungen auf 14 Seiten, wie falsche Adressen, Onlinebetrug und weitere Faktoren das E-Commerce-Geschäft beeinträchtigen. Gleichzeitig stellt es professionelle Lösungen vor, die Unternehmen helfen, solche…

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Datenqualität in der Customer Journey: So schaffen Unternehmen eine großartige Customer Experience

Intelligentes Datenmanagement hilft Kunden zu verstehen Wenn Kunden einer Marke den Rücken kehren, dann ist es in der Regel der Fall, wenn sie das Gefühl haben, vom Anbieter nicht wahrgenommen zu werden. Zwar kümmern sich Marketingverantwortliche grundsätzlich um ihre Kunden. Allerdings verstehen sie oft nicht, was ihre Kunden in den sozialen Medien sagen, was sie kaufen und wie sie sich…

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Need Data for a Key Decision? Try These 8 Sources

Data drives most businesses. But what happens when you lack data to make a critical decision? How do you collect the data, and at what cost? Before acquiring missing data, define your objective. It could be answering a question, such as, “How do my sales compare to competitors?” Or, “What products should I launch?” Perhaps, “How do I increase sales…

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The Role of Data Quality for Charities

2% of contact data is subject to inaccuracies every month which means that almost 25% of data is corrupted on an annual basis. However, new statistics demonstrate that organisations find almost 30% of their contact data to be inaccurate. This is not an alarming statistic as smart technology has meant that we are more connected than ever, but it has…

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When does Big Data become Bad Data?

Last month, we spoke about big data and the importance of leveraging such data to provide insights to drive better informed business decisions. But at what point does this data become useless? As we mentioned, big data provides detailed insight as it draws upon information from a number of sources and data points and thus, big data can reveal new…

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What’s all the fuss about Big Data?

According to data analytics company SAS, big data is a term used to describe large volumes of data, whether structured or unstructured, that businesses deal with on a daily basis. Big data can be broken down into the three Vs: Volume: businesses collect data from various sources and with increasing use of the internet and social platforms, there is more…

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How to Know Customers Are Who They Say They Are

In 2015 alone, 62% of companies were targets of payment fraud. As customers increasingly conduct their financial affairs online and via mobile devices, risk management and fraud prevention become more and more difficult. So, how do you know customers are who they say they are?Short of reaching through the computer, tablet, or smartphone screen and verifying a customer with your…

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