Benefits of a Single Customer View

Melissa UK Team | Analyzing Data Quality, Data Matching, Deduping, Duplicate Elimination, United Kingdom

What is a single customer view?

A single customer view, also known as a 360 view on your customers is a method of consolidating all the data you have on your prospects or customers which may be of entered into your systems from various channels and merging it into one single record.

Most companies will experience this problem of having scattered information of the same customer which is why matching and merging your customer data into one consolidated record will enable a powerful view demographically, as well as the actions they may have performed over mobile, online, and offline.… Read More

Need Data for a Key Decision? Try These 8 Sources

Melissa Team | Analyzing Data Quality, Clean Connections, Data Quality | , ,

Data drives most businesses. But what happens when you lack data to make a critical decision? How do you collect the data, and at what cost?

Before acquiring missing data, define your objective. It could be answering a question, such as, “How do my sales compare to competitors?” Or, “What products should I launch?” Perhaps, “How do I increase sales from existing customers?”… Read More

The Role of Data Quality for Charities

Melissa UK Team | Address Check, Address Correction, Address Quality, Address Verification, Analyzing Data, Analyzing Data Quality, Big Data, Data Management, Data Matching, Data Profiling, Data Quality, Data Quality Assessment, United Kingdom

2% of contact data is subject to inaccuracies every month which means that almost 25% of data is corrupted on an annual basis. However, new statistics demonstrate that organisations find almost 30% of their contact data to be inaccurate.

This is not an alarming statistic as smart technology has meant that we are more connected than ever, but it has created distance between organisations and clients.… Read More

When does Big Data become Bad Data?

Melissa UK Team | Analyzing Data, Analyzing Data Quality, Article, Data Audit, Data Cleansing, Data Enhancement, Data Enrichment, Data Governance, Data Integration, Data Management, Data Matching, Data Migration, Data Profiling, Data Quality, Data Quality Services, Express Entry, FinTech, GDPR, Global Address Verification, Global Data Quality, Global ID Verification, Global Name, Global Phone Verification, International Address Verification, United Kingdom

Last month, we spoke about big data and the importance of leveraging such data to provide insights to drive better informed business decisions. But at what point does this data become useless?

As we mentioned, big data provides detailed insight as it draws upon information from a number of sources and data points and thus, big data can reveal new opportunities, insights on customer behaviour and forecast changes in the industry, all of which will help an organisation’s success.… Read More