Benefits of a Single Customer View
Melissa UK Team | Analyzing Data Quality, Data Matching, Deduping, Duplicate Elimination, United Kingdom
What is a single customer view?
A single customer view, also known as a 360 view on your customers is a method of consolidating all the data you have on your prospects or customers which may be of entered into your systems from various channels and merging it into one single record.
Most companies will experience this problem of having scattered information of the same customer which is why matching and merging your customer data into one consolidated record will enable a powerful view demographically, as well as the actions they may have performed over mobile, online, and offline.… Read More