There is far more to email verification than just a binary valid-or-invalid verdict. Some services don’t expose the underlying complexity, but one of Melissa’s core principles is enabling users to gather and use data at the same level as any data company. Melissa is known for returning an “encyclopedia” of information. But, like any encyclopedia, this information can be used in many ways, ranging from simple to complex.… Read More
COVID-19 has changed the way consumers interact – i.e. preference for ecommerce and digital connection has skyrocketed and maintained its popularity even as storefronts begin to reopen. But unfortunately, fraudsters seem to continue to take advantage of this digital norm. How can email verification assist in fraud prevention initiatives while maintaining a seamless, easy onboarding experience for consumers?
Download the October 2020 Digital Consumer Onboarding Tracker here and find out what Melissa has to say about the evolution of email verification and what others have to say about its role in 2020.… Read More
Ever wonder how much bad data is costing you? While ecommerce and retail sales are booming, bad shipping data can have a far-reaching impact on your bottom line – and it’s almost completely avoidable. Melissa has just released its latest resource to help retailers determine the true impact of bad customer data to their bottom line. All you have to do is enter your average customer order and the number of parcels sent per day.… Read More