G2 Crowd Names Melissa Top Leader for Data Quality Solutions

Cassidy Littleton | 2020, Address Validation, Clean Suite | ,

G2 Crowd has recognized Melissa for Data Quality Services as a Top 2020 Leader. Melissa’s Clean Suite tied for Highest-Rated (#1) in the Data Quality Grid Report and the Data Quality Suite earned seven badges including Momentum Leader, Highest User Adoption, Easiest Setup, Users Love Us, and more.

See where our address verification, email and phone validation, record matching and data enrichment solutions land on the report.… Read More

PYMNTS October Tracker: Melissa on Email Verification Evolution

Cassidy Littleton | 2020, Ecommerce, Email Verification | , ,

COVID-19 has changed the way consumers interact – i.e. preference for ecommerce and digital connection has skyrocketed and maintained its popularity even as storefronts begin to reopen. But unfortunately, fraudsters seem to continue to take advantage of this digital norm. How can email verification assist in fraud prevention initiatives while maintaining a seamless, easy onboarding experience for consumers?

Download the October 2020 Digital Consumer Onboarding Tracker here and find out what Melissa has to say about the evolution of email verification and what others have to say about its role in 2020.… Read More

New Ecommerce ROI Calculator Shows How Much Bad Data Costs You

Cassidy Littleton | Address Verification, Ecommerce, Mailing & Shipping

Ever wonder how much bad data is costing you? While ecommerce and retail sales are booming, bad shipping data can have a far-reaching impact on your bottom line – and it’s almost completely avoidable. Melissa has just released its latest resource to help retailers determine the true impact of bad customer data to their bottom line. All you have to do is enter your average customer order and the number of parcels sent per day.… Read More

[WEBINAR] How To: Combine Mobile Technology & Direct Mail

Cassidy Littleton | 2020, Direct Mail, Mailers, Mailing, Mailing Lists |
A recent study by Merkle found that adding a digital media component to direct mail saw a 118% increase in response rates compared to digital mail alone.

An easy way for you to get double duty out of your direct mail envelope is providing a direct link to your mobile site. What’s even better? The USPS offers a Mobile Shopping Incentive where For Profit and Non-Profit mailers can gain a 2% discount on postage for using Mobile Print Technology.

… Read More