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Email marketing is a key factor of every successful
marketing strategy. It’s direct, yields high response, and is trackable. A
great way to expand email marketing is to add email addresses to your postal
customer base. The good news is that there is a quick and affordable way to do
that and expand your email list in order to directly engage your customers.

Using Email Append will do the following:

  • Increase the value of your contact data
  • Bolster customer participation and retention rates
  • Reduce marketing communication expenses
  • Maximize response rates
  • Personalize communication
  • Easily measure the impact of marketing campaigns
  • Here are a few tips on what email append is and how it
    works:

What is Email Append?

Email append is a process of adding email addresses to your
postal customer database, which already contains names and postal delivery
addresses. There are two types of email append: business and consumer. Business
email append provides you with the email addresses of specific contacts at a
company while consumer email append give you opt-in email addresses of
residents.

How does Email Append work?

With business email append, your file is matched up against
a profile of company email addresses. When a match is found, a letter is sent
to that individual with the option to opt-out. Research shows that less than
one-fourth of one percent choose to opt-out. This takes about 5-7 business
days, the email is collected, and the file is returned to you to use for your
campaign.

Consumer email append matches your file against various
databases. When a match is found the email is added to your file. Then, a
letter is emailed with the option to opt-out.

Subscribers voluntarily disclose their information and the
enhanced file is returned to you. Email addresses appended are then
successfully deliverable.

Learn more about how email append can
help you obtain the email addresses of your customers!

By Natalia Crawford

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