does your address data fit the fields?

Can US addresses fit into 35 characters? At Melissa, we have seen this request where users of address verification software have predefined length and field-type restrictions. Most commonly, we have seen people using versions of SAP that restrict an address into the following fields with the maximum length in parenthesis. Address1 (35), Address2 (35), City (35), State (10), Zip (10).…

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Listware for Salesforce®: The All-in-One Data Hygiene Tool for CRM

By Kevin Ubay-Ubay, Channel Manager Managing leads and contacts in Salesforce can be quite a hassle. With Salesforce being a cloud CRM, you could imagine a situation where multiple people from various sales centers are entering addresses, phones, and emails into a single Salesforce org. Chances are very likely that some of that data could have been entered incorrectly. This…

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Melissa Data Adds Real-Time Global Address Verification and Auto-Completion to CRM and Ecommerce Data Quality Tool

Express Entry┬« Web Service Enables Fast, Accurate Data with Reduced Keystrokes; Now Verifies Address Information for More Than 240 Countries/Territories Rancho Santa Margarita, CALIF - May 14, 2014 - Melissa Data, a leading provider of contact data quality and integration solutions, today announced global address verification in Express Entry, the company's address auto-completion tool designed to eliminate bad data at…

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How Good is Your Address Data? Are You Really Sure?

What do you do when you're faced with verifying and correcting international addresses? Melissa Data and Loqate tackle the issues that arise from different language and character sets, the over 130 address formats worldwide, and the many diverse sources of data. Find out how your customer retention, satisfaction and revenue can be impacted with better data quality; how global address…

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Reducing Data Quality Risks

By Elliot King As Donald Rumsfeld, the former secretary of the defense once famously said, "there are known unknowns and there are unknown unknowns." In other words, somethings we know we don't know and consequently we can do the research to learn what we need to know. But other times, we don't even know what we don't know. Unknown unknowns…

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