The Benefits of Appending Valuable Demographic Data to Your Customer Database

Melissa Team | 2023, Customer Experience, Customer Identities, Data Enrichment, Data Quality, Demographics, Email Append, Personator, Phone Append | , , ,

Customer data comes from many different places—from forms on a webpage, during checkout, or other onboarding processes. This leaves a lot of room for error, as well as customer information that may be incomplete, missing, or simply not collected.

With demographic append tools, you can get a superior snapshot of your customers. This enrichment of contact data can improve analytics and allow for better targeting in marketing campaigns, as well as help with fraud detection.… Read More

Melissa Fuels Smarter Direct Mail Strategies

Melissa Team | 2021, Customers, Data Enhancement, Demographics, Direct Mail, E-Mail, eIDV, Email Append, Email Verification, Mailers, Mailing, Mailing & Shipping, NCOA, Press Release

Melissa Fuels Smarter Direct Mail Strategies that Recognize the Shift to Work-from-Home

Full contact intelligence acknowledges permanent changes in the definition of the workplace

Rancho Santa Margarita, CALIF – May 12, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced full contact intelligence tools and solutions for direct marketers, linking personal and professional data for a single contact. Melissa’s tools and services pair robust consumer data with a spectrum of third-party datasets, empowering marketers with identity cross-matching that closes gaps in data profiles and delivers a full, single view of the customer.

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Melissa’s Smart Data Tools Enhance Voter Lists for Strategic Campaign Outreach during Pandemic

Melissa Team | 2020, Data Enhancement, Data Enrichment, E-Mail, Email Append, NCOA, Press Release

 Addition of Demographics and Email Helps Political Candidates/Causes Communicate with Voters in Lieu of Rallies and Door-to-door Canvassing

Rancho Santa Margarita, CALIF – May 6, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced its data enhancement solutions are being leveraged by a number of political campaigns across the country, particularly as social distancing orders related to COVID-19 have curbed political rallies, door-to-door canvassing and other face-to-face communication methods. … Read More