Insights and Analysis for the Data-Driven Enterprise
By Lee Marc SteinMost direct marketers face limited funding and time for testing creative strategies and executions. Overall budgets have been cut...
It's amazing what you can do with a ZIP Code Map Lookup. The lookup tool allows you to type in your ZIP Code and receive a plethora of useful...
By Ari GinsbergFinding a new source that carries the qualities that makes a mailing successful, namely, transactional data of recent responders to...
In our April 22nd issue, we hosted a webinar series by direct marketer, Alan Rosespan titled, "50 New Ways To Improve Response." Here, the Ballantine...
By Jim Klein Direct mail is still the number one marketing strategy used by many successful sales companies. With direct mail, you have total control...
By Todd Miller, director of marketing & database services, LenserIn a recession, multichannel merchants are looking for ways to save money....
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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Rancho Santa Margarita, CA 92688-2112
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