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Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

Direct Mail

Carpe DM

By Alan Rosenspan, President, Alan Rosenspan & Associates Remember how much direct mail you used to receive? How much time it took you to sort...

Melissa Team Aug 3, 2017
Direct Mail

How to Deal with "Do Not Mail" Mania

By PostCom, Association for Postal Commerce These days in the mailing industry undoubtedly are not the best of times. They may not be the worst...

Melissa Team Aug 2, 2017
Direct Mail

How to Successfully Use Deck Cards

By Craig Huey, president of Creative Direct Marketing GroupThey arrive in the mail and, because of their large bulk, always stand out.A card deck is...

Melissa Team Jul 28, 2017
Direct Mail

What About Mail?

By Susan Plonkey, VP of Sales, USPS®As marketing budgets improve, now is the time to add mail to the mix.The nation's economy continues to gain...

Melissa Team Jul 28, 2017
Direct Mail

The Weirdest Direct Mail Tests in History

By Dean Rieck, direct mail copywriter Mention the United States Postal Service® in a group of direct marketers and you'll get a half-hour rant on the...

Melissa Team Jul 28, 2017
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    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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