Insights and Analysis for the Data-Driven Enterprise
By Dean Rieck, direct mail copywriterThe way some people create direct mail, you'd think it was art and that people breathlessly ran to the mailbox...
By Barry Densa, freelance direct-response copywriter For those marketers who labor tirelessly, though fruitlessly, oblivious to marketing history and...
By Susan Greene Building a successful business is hard work, much of which will be devoted to finding customers. Here are six steps that should help...
By Dennis Fay & Vince Marini, InnerWorkings Inc.Direct mail is still considered one of the most economical means of communicating key messages to...
By Greg Brown, Marketing Director at Melissa DataWhether you use your customer database for direct marketing, transactional mailings or provide...
James E. Sullivan, Project Manager, Optic Nerve Direct MarketingHere are six things you should consider when organizing a direct mail campaign:1....
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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