Insights and Analysis for the Data-Driven Enterprise
By Bob Martel, president, JMB Marketing Group If you do business locally, or want to enter a new market area quickly, you don't want to overlook the...
By Jeffery Dobkin, marketing consultant, author, and professional speaker1. Ask the origin of the list. There are two types of lists, determined by...
By Aliza Bornstein, copywriter, Melissa DataIn a January 28, 2009 webinar, host Dan Anglin covered such topics as: sources utilized during...
By Spencer Kollas, director of delivery services, StrongMail SystemsLast month, I provided best practices to maximize email deliverability with the...
Manish Pate, CEO, Where 2 Get It Have you ever used Google Maps or Yahoo Local to find a restaurant nearby? If so, you've used one of the most...
Anthony J Pensabene, Expert Author, EzineArticles.com When a business begins, its executives must think about what population the business' services...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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