Insights and Analysis for the Data-Driven Enterprise
By Dave Morgan, Expert Author, ArticlesbaseThe bankruptcy list provides a great opportunity for many companies to acquire a highly targeted list of...
USPS® WebsiteAn effective mailing list is more than names and addresses--it's a record of each person's buying behaviors. Your customer list can...
By Lou Mastria, chief privacy officer and vice president of public affairs, NextAction CorpCan there be targeted marketing without accurate...
By Mark Brownlow, Email Marketing Reports The list welcome message is the email that goes out to someone automatically and immediately once you add...
By Jason R. Hanson, author & founder, National Real Estate Investor MonthListen; before you read any further, go grab a pen and pad of paper, because...
By Craig Huey, president of Creative Direct Marketing GroupThey arrive in the mail and, because of their large bulk, always stand out.A card deck is...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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