Insights and Analysis for the Data-Driven Enterprise
By Dave Scott, CEO, Marketfish The secret to successful list marketing is good testing. Unfortunately, many companies aren't sure how to test...
By Joy Gendusa, founder, PostcardManiaIf there is one thing I can't say enough about, it is that the most important part of your mailing campaign is...
Kendra Jaros, manager, internet.com newsletter publishing groupRenting third-party lists is one of the most common ways to acquire customers and/or...
By Mark Mauser, ArticlesbaseNew homeowners represent an enormous profit opportunity for local businesses. On average, about 41 million Americans move...
Dan Anglin, Senior Sales Specialist, Modern PostcardThe right list is critical to the success of your mail campaign. 40-41 percent of your direct...
By Rick Brough, director of consulting services, Transcontinental Database Marketing If you're a mailer seeking advice about making the best list...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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