Insights and Analysis for the Data-Driven Enterprise
By Spencer Kollas, director of delivery services, StrongMail SystemsLast month, I provided best practices to maximize email deliverability with the...
Manish Pate, CEO, Where 2 Get It Have you ever used Google Maps or Yahoo Local to find a restaurant nearby? If so, you've used one of the most...
Anthony J Pensabene, Expert Author, EzineArticles.com When a business begins, its executives must think about what population the business' services...
By Dave Morgan, Expert Author, ArticlesbaseThe bankruptcy list provides a great opportunity for many companies to acquire a highly targeted list of...
USPS® WebsiteAn effective mailing list is more than names and addresses--it's a record of each person's buying behaviors. Your customer list can...
By Lou Mastria, chief privacy officer and vice president of public affairs, NextAction CorpCan there be targeted marketing without accurate...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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