Insights and Analysis for the Data-Driven Enterprise
By Dean Rieck Here's 30 more ways to buoy your direct mail response. Whether you're creating a new direct mail campaign or updating an old one, you...
By Dean RieckOne of the primary advantages of using direct mail is your ability to divide and conquer. Your letter delivers a personal message and...
By Nani Paape, independent project facilitator I like to get in the loop with a print project while it's still at the arm-waving stage. That's the...
By Dean Rieck, direct mail copywriterThe way some people create direct mail, you'd think it was art and that people breathlessly ran to the mailbox...
By Barry Densa, freelance direct-response copywriter For those marketers who labor tirelessly, though fruitlessly, oblivious to marketing history and...
By Susan Greene Building a successful business is hard work, much of which will be devoted to finding customers. Here are six steps that should help...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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