Direct Mail
Thoughts on Reinvention
By Nani Paape, independent project facilitatorI recently read an article about technological change written by Martha Beck. She says it's no longer...
Melissa's
Global Intelligence Blog
Insights and Analysis for the Data-Driven Enterprise
Direct Mail
7 Steps to a Profitable Direct Mail Campaign
By Joe Hughes, Internet Marketer and product creator, EzineArticlesMore and more people are returning to direct mail to boost sales and profits. Now,...
Melissa Team
Jul 28, 2017
Direct Mail
Postcard Marketing: Top 5 Goals of Direct Mail Postcards
By Jeffrey Dobkin, marketing consultant, author, and professional speakerHere's why I like postcard marketing campaigns: Short, crisp, and to the...
Melissa Team
Jul 28, 2017
Direct Mail
10 Ways to Mix Direct Mail and Social Networking
By Paul Gillin, author, speaker, and writer who advises businesses on online marketingIf you're like many mid- to large-sized businesses today,...
Melissa Team
Jul 28, 2017
Direct Mail
15 Powerful Psychological Secrets of Direct Mail Buyers: Part 2
By Dean Rieck, direct mail copywriter Apart from food, water, shelter, basic clothing, and warmth, most purchases today are discretionary. People buy...
Melissa Team
Jul 28, 2017
Direct Mail
Why New Move Mailing Lists Work: Part 1
By David Bancroft Avrick, president of Avrick Direct, Inc. One of the major mailing list categories is Change-of-Address (CHADS) or "New Move" lists....
Melissa Team
Jul 28, 2017
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About This Site
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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