Melissa India

Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

fraud prevention

COVID’s Impact On Online Shopping

Up to 2019, there were many people who considered ordering vegetables online or shopping for bathroom slippers from an e-commerce website to be a...

team

How to Build and Grow Your Data Quality Team

This is the age of data analytics. From establishing baselines and goals to measuring success, data plays a critical role across business operations....

customer database

Unverified Data: The Hidden Virus In Your CRM

Like viruses, poor-quality data can stay hidden until the damage is done. According to recent research, poor data quality can cost organizations an...

    About This Site

    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

    Find Us

    #45/B, Green Arch
    3rd Floor, 1st Main Road
    3rd Stage, J.P. Nagar.
    Bangalore-560078, India

    +91 (0)80 4854 0142
    info.in@melissa.com