Insights and Analysis for the Data-Driven Enterprise
Drip emails are an important part of every organization’s marketing strategy. They schedule interactions with customers to strengthen your...
Whether you sell everyday goods, luxury brands or niche art supplies, setting up an e-commerce website is no longer optional – it’s critical to your...
Drip emails are an important part of every organization’s marketing strategy. They schedule interactions with customers to strengthen your...
Artificial Intelligence and Machine Learning are gradually making their way from research applications to solving real-world problems. The...
With more people choosing to conduct financial transactions through net banking or via a bank’s mobile app as compared to physically visiting a...
Business leaders in every industry understand the importance of customer data. Every time a customer interacts with the brand, their data is absorbed...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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