Insights and Analysis for the Data-Driven Enterprise
It’s frustrating when an order is returned not because the customer didn’t like it but because the delivery address was wrong. There are many...
When businesses need to make decisions about their future, they rely on data. Data is what determines where the next store should be opened, how to...
The risk of falling into a spam trap is probably your marketing team’s biggest fear when sending cold emails. Spam traps are valid, deliverable email...
Companies no longer compete just on prices and product features, but more importantly, on customer satisfaction rates. After all, there’s a limit to...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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