Insights and Analysis for the Data-Driven Enterprise
In today’s customer-centric environment, businesses must be able to predict customer needs and offer personalized service. Your ability to do this is...
To ensure data quality in Salesforce CRM: set clear data entry rules and enforce them, and regularly update and clean your data for accuracy.
Cryptocurrency is relatively young in the financial ecosystem but it has grown rapidly. As of 2021, there were over 300 million crypto users in the...
In today’s world where customers don’t always meet the buyers when making a purchase, It’s largely an anonymous experience and brands must rely on...
You’ve designed a great email campaign and everything seems to be running smoothly. That is until you see your statistics and notice a very high...
Emails are a great way to communicate with your target audience. You can alert them about new product ranges and sales, offer special discounts to...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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