Melissa India

Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

data quality

5 Ways To Use A CDP To Optimize Data Quality

In today’s customer-centric environment, businesses must be able to predict customer needs and offer personalized service. Your ability to do this is...


Why Street Address Validation Is So Important

In today’s world where customers don’t always meet the buyers when making a purchase, It’s largely an anonymous experience and brands must rely on...

email blacklist

How to Avoid Email Blacklists?

You’ve designed a great email campaign and everything seems to be running smoothly. That is until you see your statistics and notice a very high...


5 Reasons You Should Not Buy An Email List

Emails are a great way to communicate with your target audience. You can alert them about new product ranges and sales, offer special discounts to...

    About This Site

    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

    Find Us

    #45/B, Green Arch
    3rd Floor, 1st Main Road
    3rd Stage, J.P. Nagar.
    Bangalore-560078, India

    +91 (0)80 4854 0142