Insights and Analysis for the Data-Driven Enterprise
Business leaders in every industry understand the importance of customer data. Every time a customer interacts with the brand, their data is absorbed...
When businesses need to make decisions about their future, they rely on data. Data is what determines where the next store should be opened, how to...
Companies no longer compete just on prices and product features, but more importantly, on customer satisfaction rates. After all, there’s a limit to...
Many times the presumptions regarding the data that we store and provide are not always precise. Despite taking all necessary precautions our systems...
When should you introduce a new product line? How much of your advertising budget should you earmark for social media? Should you renew your contract...
How does a business decide the pricing of a product? How do they decide how long a campaign should run in a city? What makes them choose to promote...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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