Insights and Analysis for the Data-Driven Enterprise
Today organizations source their data from websites, social media, IoT devices, clickstream analysis, custom applications and more. Each source...
How do brands decide where to open a store? How does an entrepreneur decide where to advertise his new company? What makes a company decide to...
Data quality has always been a hurdle for IT departments and as smart devices become more accessible to users, these departments are facing a data...
Data is undoubtedly the backbone of any organization’s strategies and marketing campaigns. Simply put, if the right data is not available, or the...
Data has become the keyword to reckon with in each and every organization out there. It would be safe to say that data management has become the top...
Since its launch a few years ago, Microsoft Dynamics 365 has repeatedly proved how it can benefit organizations. It empowers companies to offer...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
+61 02 8091 0600
info.au@melissa.com