How to Build and Grow Your Data Quality Team
This is the age of data analytics. From establishing baselines and goals to measuring success, data plays a critical role across business operations....
Insights and Analysis for the Data-Driven Enterprise
This is the age of data analytics. From establishing baselines and goals to measuring success, data plays a critical role across business operations....
From defining prices to forecasting demand and deciding what would be the best time to offer customers a discount, big data is revolutionizing the...
Like viruses, poor-quality data can stay hidden until the damage is done. According to recent research, poor data quality can cost organizations an...
Artificial Intelligence and Machine Learning are gradually making their way from research applications to solving real-world problems. The...
The growth of a company is accompanied by a growth in its product range, supplier network, distribution channels, customer base, etc. This means more...
To survive the COVID-19 pandemic, companies have had to reassess their marketing strategies and adapt to the world of eCommerce. People who never...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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