Insights and Analysis for the Data-Driven Enterprise
2022 has seen a sharp increase in the use of data-driven models for businesses. The data management and data analytics industry has grown...
This is the age of data analytics. From establishing baselines and goals to measuring success, data plays a critical role across business operations....
From defining prices to forecasting demand and deciding what would be the best time to offer customers a discount, big data is revolutionizing the...
Like viruses, poor-quality data can stay hidden until the damage is done. According to recent research, poor data quality can cost organizations an...
Artificial Intelligence and Machine Learning are gradually making their way from research applications to solving real-world problems. The...
The growth of a company is accompanied by a growth in its product range, supplier network, distribution channels, customer base, etc. This means more...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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